阅读理解 TEXT D The first clue came when I got my hair cut.The stylist offered not just the usual coffee or tea but a complimentary nail—polish change while 1 waited for my hair to dry.Maybe she hoped this little amenity would slow the growing inclination of women to stretch each haircut to last four months while nursing our hair back to whatever natural colour we long ago forgot. Then there was the appliance salesman who offered to carry my bags as we toured the microwave aisle.When I called my husband to ask him to check some specs online,the salesman offered a pre-emptive discount,lest the surfing turn up the same model cheaper in another store.That night,for the first time,I saw the Hyundai ad promising shoppers that if they buy a car and then lose their job in the next year,they can return it. Suddenly everything’s on sale.The upside to the economic downturn is the immense incentive it gives retailers to treat you like a queen for a day.During the flush times.Salespeople were surly,waiters snobby.But now the customer rules,just for showing up.There’s more room to stretch out on the flight,even in a coach.The malls have that serene aura of undisturbed wilderness,with scarcely a shopper in sight.Every conversation with anyone selling anything is a pantomime of pain and bluff.Finger the scarf, then start to walk away, and its price floats silkily downward.When the mechanic calls to tell you that brakes and a timing belt and other services will run close to $2,000,it's time to break out the newly perfected art of the considered pause.You really don't even have to say anything pitiful before he'll offer to knock a few hundred dollars off. Restaurants are also caught in a fit of ardent hospitality, especially around Wall Street:Trinity Place offers $3 drinks at happy hour any day the market goes down.with the slogan “Market tanked? Get tanked!”--which ensures a lively crowd for the closing bell.The "21" Club has decided that men no longer need to wear ties,so long as they bring their wallets.Food itself is friendlier:you notice more comfort food,a truce between chef and patron that is easier to enjoy now that you can get a table practically anywhere.New York Times restaurant critic Frank Bruni characterizes the new restaurant demeanor as "extreme solicitousness tinged with outright desperation."“You need to hug the customer,”one owner told him. There's a chance that eventually we'll return a11 this kindness with the extravagant spending that was once decried but now everyone is hoping will restart the economy.But human nature is funny that way.In dangerous times,we clench and squint at the deal that looks too good to miss,suspecting that it must be too good to be true.Is the store with the super cheap flat screens going to go bust and thus not be there to honour the "free" extended warranty? Is there something wrong with that free cheese? Store owners will tell you horror stories about shoppers with attitude,who walk in demanding discounts and flaunt their new power at every turn.These store owners wince as they sense bad habit forming:Will people expect discounts forever? Will their hard.won brand luster be forever cheapened,especially for items whose allure depends on their being ridiculously priced? There will surely come a day when things go back to“normal”;retail sales even inched up in January after sinking for the previous six months.But 1 wonder what it will take for US to see those $545 Sigerson Morrison studded toe-ring sandals as reasonable? Bargain-hunting can be addictive regardless of the state of the markets,and haggling is a low-risk,high-value contact sport.Trauma digs deep into habit,like my 85-year—old mother still calling her canned-goods cabinet “the bomb shelter." The children of the First Depression were saving string and preaching sacrifice long after the skies cleared.They came to be called the “greatest generation." As we learn to be decent stewards of our resources,who knows what might come of it? We have lived in an age of wanton waste,and there is value in practicing conservation that goes far beyond our own bottom line.
单选题 According to the passage,what does“the first clue" suggest?
【正确答案】 C
【答案解析】[解析] 根据题干中的the first clue定位到首段。 首段第2句提到“在我等头发变干的时候,发型师不仅像往常那样给我端来茶或咖啡,还免费为我涂指甲油”,此举无疑是店家为讨顾客欢心使尽手段的表现,故答案为C。注意,文中的complimentary使用的不是其常见义“恭维的,赞美的”,而是“免费赠送的”意思。 细节推断题。the first clue是作者作为顾客观察到的商家的变化,而A“女性倾向于不那么频繁修剪头发”和D“顾客停止冲动购物”讲的都是顾客的变化,可首先排除。B“大小商家都在大打折扣”不是首段可以直接推断出的,因为首段中店家增加的是免费服务,故排除D。
单选题 Which of the following best depicts the retailers now?
【正确答案】 C
【答案解析】[解析] 根据题干中the retailers定位到第3段。 此题问哪个选项最好地描绘了现在的零售商,根据第3段第2句“经济衰退中可喜的一面是它极大地刺激了零售商,让他们待你有如一日女王”可知,零售商现在有着强烈的动机(highly motivated)优待顾客以争取他们,故答案是C。文中incentive相当于motivation。 A“过分友善”是强干扰项。文章前4段的确都在描述retailers一些异常取悦顾客的行为;包括免费涂指甲油,帮顾客拎包,失业可退车,对待顾客有如女王等,但文中作者(作为顾客)并没有觉得店家友善“过头”,反而很拿受能得到“女王般的待遇”,A排除;文中提到销售人员很粗鲁,但那是在生意好的时候,排除B;文中未提到零售商是否有挫败感,至多在倒数第2段段末说,店主因意识到顾客变得难缠而难受,但这也远不是deeply frustrated。D也排除。
单选题 What does the author mean by“the newly perfected art of the considered pause”?
【正确答案】 B
【答案解析】[解析] 根据题干中的引语定位到第3段段末。 第3段倒数第2句中“故作沉思这新近练得炉火纯青的招数”是在机修师要价之后客户可以施展的招数,结合末句“你甚至根本不用说什么可怜兮兮的话,对方就会主动减掉几百美元”可见,这是顾客和商家讨价还价的招数,且以顾客胜利告终,故作者引述此招数,意在说明B“顾客已学会讨价还价”。 细节判断题。A“顾客赶着买折价产品”与文意相反,顾客故作沉思就是不急于购买商品的表现,首先排除;由下文的a few hundred dollars off可知,顾客故作沉思的目的在于要商家给优惠,而非C所说的“顾客对服务有了更高要求”;D“顾客有了种优越感”与引语所在处上下文内容不相关,应排除。
单选题 According to the passage,“shoppers... flaunt their new power at every turn" means that shoppers would
【正确答案】 B
【答案解析】[解析] 根据题干中的引语定位到第5段倒数第3句。 题干引语“处处炫耀其新权势”出现在“(顾客)一进门要求打折”之后,显然这种新权势指的是顾客已习商家要大折扣,且从下一句店老板的忧虑“这是否意味着人们会永远期待打折”进一步得到证实,选B。 细节判断题。A“顾客喜欢炫耀他们是有权势的”是对引语字面意思的理解;C“顾客喜欢炫耀他们的财富”与顾客进店就要求打折不符;D“顾客疑心更多”虽在此段前半部分有所提及,但说的是对过于优惠的商品的心理。
单选题 What is the author's main message in the last two paragraphs?
【正确答案】 A
【答案解析】[解析] 根据题干要求直接定位到最后两段。 文章最后两段的大意是,尽管人们可能会向以前的奢侈消费习惯回归,但在经济萧条期间养成的节俭、讨价还价的习惯很可能会延续下去,且有其自身价值。尤其全文最后一句的“我们生活在一个大肆浪费的时代里,厉行节约有着远超我们自身道德标准的价值”直接点明了作者的观点,故A“厉行节俭有重大意义”是答案。 段落大意题。此题考查学生寻找主题句、把握主题的能力。B“奢侈消费可能会促进经济增长”与第5段首句的extravagant spending...will restart economy对应,C“一个人的经历可能会转化成其终身习惯”与第6段中的Trauma digs deep into habit对应,但都属于文章细节,不是作者在最后两段传达的主旨;D“顾客应该期望奢侈品打折”与第5段末句相关,但该句只是商家提出的疑问,作者并没指出奢侈品是否该打折,故D也应排除。