翻译题 Retail shopping isn't dead yet, at least not for a company worth (at least) hundreds of billions of dollars. Amazon is planning on opening new brick-and-mortar bookstores in Portland, Oregon, and Chicago to go along with their already-open location in Seattle and soon-to-open locations in San Diego and New York City.
【F1】The news confirms Amazon CEO's comments at a May shareholders meeting that the company would like to continue to expand beyond its massive digital marketplace, which accounted for 60 percent of online sales growth last year. "We're definitely going to open additional stores, how many we don't know yet", The CEO said of plans to open more physical locations. "In these early days, it's all about learning, rather than trying to earn a lot of revenue."
Amazon opened its first bookstore in November last year in Seattle, where the company is headquartered. According to The New York Times, the store bears a strong resemblance to large-scale book retailers like those operated by Barnes & Noble, except for a handful of differences. Instead of displaying books with the spine out, the Amazon store displays them cover out to make browsing easier. 【F2】This means the store can't stock as many books as other large-scale book retailers, but as Amazon CEO said at the shareholders meeting, at this stage Amazon is simply seeing what it is able to learn from its stores.
This ability to experiment with brick-and-mortar locations is unique. 【F3】Most physical retailers are struggling to keep up with digital newcomers like Amazon and don't have the financial surplus to test outside-the-box business models. Amazon, on the other hand, can more than afford to test whether it can disrupt the physical retail experience. In addition to cosmetic changes like displaying books cover out, the stores will operate in conjunction with online user data. They will also feature an electronic section meant to showcase products like the Kindle and Echo.
【F4】Not only do physical locations give consumers a chance to understand the company's hardware, experts say that in-store shopping is still the best way to spur the discovery of new books. The stores could also lay the groundwork for Amazon to open other brick-andmortar stores focusing on other products, such as food. 【F5】Though AmazonFresh allows users to have groceries delivered to their door, it's probably a safe bet that in-store shopping is also the best way to spur discovery of new produce as well.
问答题 1.【F1】
【正确答案】这则消息证实了亚马逊首席执行官在五月份的股东大会上发表的讲话,亚马逊打算继续拓宽产业到其庞大的数字市场以外。去年,亚马逊的数字市场份额占线上销售增长的60%。
【答案解析】①本句是包含一个同位语从句和一个定语从句的主从复合句。句子的主干为The news confirms Amazon CEO’s comments。②主句的介词短语at a May shareholders meeting为地点状语,说明言论发表的地方。③that后引导一个同位语从句,解释说明comments,即亚马逊CEO在股东大会上发表的言论。④句末非限定性定语从句修饰先行词digital marketplace,说明其数字市场在线上销售增长占的百分比。
问答题 2.【F2】
【正确答案】这就意味着该实体店不能像其他大规模零售书店一样,容纳那么多的书本。然而,正如这位首席执行官在股东大会上所说的,现阶段,亚马逊只是想看看能从实体店中学到什么。
【答案解析】①本句是由but连接的并列复合句,包含两个宾语从句和一个定语从句。②分句1包含省略了引导词that的宾语从句the store can’t…book retailers,宾语从句包含一个比较结构as many…as,意为“与……一样多”。③分句2是一个主从复合句,主句前as Amazon CEO said为as引导的非限制性定语从句,修饰后面整个主句,as表示“正如”之意。分句2中亦包含一个what引导的宾语从句,what在从句充当宾语。
问答题 3.【F3】
【正确答案】很多实体零售商也努力赶上像亚马逊这样的数字市场新人,但是他们没有富余的资金去尝试打破一些常规的商业模式。
【答案解析】①本句是一个主谓宾结构的简单句,and连接两个并列的谓宾结构。②谓语1 struggle to do sth.意为“努力做某事;挣扎着做某事”。keep up with意为“赶得上;和……保持联系”。③宾语2 the financial surplus意为“财政盈余”。to引导的动词不定式to test outside-the-box business models充当句子的目的状语。
问答题 4.【F4】
【正确答案】专家称,实体店不仅让消费者有机会去了解亚马逊的硬件,而且它依然是促使读者发现新书的最佳途径。
【答案解析】①本句是并列复合句。②分句1是一个倒装句,否定副词Not only放在句首,后面句子进行部分倒装,助动词do提前。谓语give后接双宾语,结构为give sb.sth.。to引导的不定式短语充当chance的后置定语,解释说明是怎样的机会。③分句2含有一个that引导的宾语从句,该宾语从句是一个主系表结构。to引导的不定式充当表语补足语,修饰the best way。
问答题 5.【F5】
【正确答案】尽管“亚马逊生鲜”也提供送货上门的服务,但可以十拿九稳地说,实体商店购物也是促使消费者发现新产品的最佳途径。
【答案解析】①本句是主从复合句,包含一个让步状语从句和一个同位语从句。②主句的主干为it’s probably a safe bet,是主系表结构。后面跟有that引导的同位语从句,具体说明safe bet的内容。同位语从句也是主系表结构,不定式短语to spur...为后置定语,说明the best way的具体内容。③句子开头是Though引导的让步状语从句。谓语是allow sb.to do sth.结构,意为“允许某人做某事”。宾语补足语to have groceries delivered是have sth.done结构,意为“使某事做完”。