单选题
In September 2008, Twitter co-founder Biz Stone said the company never met to hammer out business model. No brainstorming sessions; no scribblings on a white board; the entire site would go down for hours at a time. Stone and his team were far too busy combating the site"s recurring problems to worry about how it would eventually support itself. It appears that over the past year and a half, Twitter has managed to schedule a few meetings. On Tuesday, it announced and outlined its strategy to make money.
The main point is Twitter"s decision to mask its ads as actual tweets. Rather than seeing a big, glossy image advertising a Frappuccino, users will see a sponsored Starbucks tweet that hypes the latest Frappuccino flavor. It"s admittedly a small difference, but it"s one that allows Twitter to be true to the past three years of its development while setting a course for the next three years.
Self-promotion is always what Twitter has done best. Professionals fill their feeds with links to their own work. Amateurs respond with mundane advertisements for themselves. Companies, threatened by all of this self-branding, have responded in kind. Some businesses have hundreds of followers; no matter the follower count, every tweet is a shill.
Facebook has proved how hard it is to advertise against a social network. The concern is that if Twitter becomes too much of a social network—and not enough of an aggregator—it will run into the same problem. In the end, the same advertising principles that exist online exist offline.
Twitter is convinced the way it can make sure its ads work is by making sure they"re "resonant". That word was all over Twitter"s ads announcement, and it"s sure to become a new buzzword for the Web. Twitter"s general principle is that it"s going to display only ads that users like—the ones that resonate. It"s great in theory, impossible to do in practice. If Starbucks is spending hundreds of thousands of dollars on Twitter ads but its Twitter ads are terrible, is Twitter really going to tell Starbucks to take back its money?
单选题
What is said about Twitter"s business model?
【正确答案】
D
【答案解析】[解析] 推理判断题。根据题干关键词business model定位到文章第一段第一句和第四句：Twitter co-founder Biz Stone said the company never met to hammer out business model. It appears that over the past year and a half, Twitter has managed to schedule a few meetings.可知，推特公司的经营从全无章法发展到举行会议、研究策略。因此正确答案为D。
单选题
What is the characteristic of Twitter"s ads?
【正确答案】
A
【答案解析】[解析] 推理判断题。根据题干关键词Twitter"s ads定位到文章第二段第一句：The main point is Twitter"s decision to mask its ads as actual tweets.可知，推特公司的广告是隐藏在微博中的。因此正确答案为A。
单选题
What makes Twitter"s ads well-known?
【正确答案】
A
【答案解析】[解析] 语义分析题。根据题干关键词well-known定位到文章第三段第一句：Self-promotion is always what Twitter has done best.可知，自我推销是推特做得最好的(事情)。题干中well-known是原文best的词义替换。因此正确答案为A。
单选题
What is the problem that Facebook is faced with?
【正确答案】
B
【答案解析】[解析] 语义分析题。根据题干关键词Facebook定位到文章第四段第一句：Facebook has proved how hard it is to advertise against a social network.可知，Facebook遇到的问题是在社交网站上做广告很难。B项中meets difficulties是原文hard的同义替换。因此正确答案为B。
单选题
What can be inferred from the passage?
【正确答案】
D
【答案解析】[解析] 推理判断题。由文章第五段最后一句If Starbucks is spending hundreds of thousands of dollars on Twitter ads but its Twitter ads are terrible, is Twitter really going to tell Starbucks to take back its money?可知，在推特公司做广告，可能会有风险。因此正确答案为D。