问答题 A: We all know marketing strategy is crucial to the sales volume of our goods. What should we do with marketing strategy? Can you tell me some useful ways?
B: Of course. Firstly, you should choose the right person who may have interest in the product. That is to choose the most potential consumers. Secondly, you need to analyse the characters of the potential consumers, If you have sold the product for a long time, you may refer the selling records and compare the product with the similar ones to find out the answer.
A: OK. Excellent idea. Any other ways?
B: Advertise the goods should be a good way! This method has been proved effective every time.
A: So, you want to know the actual effect of the strategy and know whether the strategy can be used in the long run. Therefore, you need to test it. What will you do then?
B. To conduct a survey should be useful such as handing out questionnaires to some experienced experts to learn some professional opinions. And to give a trial is necessary too, because you can get information from the consumers directly. What"s more, learning from the statistics of selling after entering the market is the most reliable method as we will see the real effectiveness only from the practice.
问答题 Is summing up ideas from questionnaires the most important thing to consider? Why or why not?
【正确答案】
【答案解析】● Yes, it"s very useful. You can improve your product quality accordingly.
● No, you cannot completely depend on that.
问答题 Is it most important to advertise the products? Why or why not?
【正确答案】
【答案解析】● Yes. Because advertising helps us to exploit the markets.
● No, quality and after-sale service are equally important.
问答题 What will you do after choosing the potential consumers?
【正确答案】
【答案解析】To analyse the characters of them and find out what may arouse their interest, then place an advertisement.
问答题 Should we believe all of the survey result?
【正确答案】
【答案解析】● Yes, we need to learn about what others care about, since we cannot figure out everything by ourselves.
● No, there could be some disagreements to the same question. If we believe all of them, we will be lost.
问答题 How to analyse the characters of the potential consumers?
【正确答案】
【答案解析】By referring psychological result or employ experts to do that.