单选题 .  In the market's eyes, the latest round of consumer-spending news was good. It was so good that the stocks had another bubbling day yesterday. The Commerce Department said that retail sales have risen by 1.2 percent in April. Particularly given a weak job market, it is really a bigger jump than had ever been expected. The consumer is not capitulating, as one retail analyst has once declared.
    Yes, but why is the reason for that? Questions like this are very difficult to answer, of course. In order to get an explanation, you would have to ask an expert. Then a couple of experts appeared suddenly on the Marketplace, the public-radio show last night to shed light on the mystery of the non-capitulating consumer. I am a semi-regular listener to Marketplace, which generally is an enjoyable show. But even the most thoughtful financial journalism will end up turning to the experts sometimes. What are we supposed to learn from them?
    Last night we learned that the consumers are buying value, according to retail-trends analyst Kurt Barnard. This is why Wal-mart and J.C. Penney had the positive results to report yesterday—because, Bernard noted, these days, consumers are looking for low prices. Fair enough. On the other hand, another firm reporting good numbers was Tiffany's, which said its net income was up by more than 6 percent, partly on the strength of greater sales volume. Sometimes, Barnard explained, low price can be replaced by the value that is attached to a wonderful name such as Tiffany's.
    I see. So consumers like things that are either very cheap or very expensive, but, you know, worth it. Now there's a fresh insight. It would certainly explain why the retail chain Everything's Overpriced is under great pressure these days.
    Anyway, as if all this was not illuminating enough, another expert stepped into the spotlight: Ken Goldstein, an economist with the Conference Board. According to Goldstein, "People with money to spend and a willingness to spend tend to spend money."
    Isn't that fantastic? Don't you feel smarter now that the mystery of consumer spending has finally been clarified for you? This sophisticated analysis might even apply in other areas. People with food to eat and a willingness to eat tend to eat. People with time to waste and a willingness to waste time tend to waste time. Really makes you think, doesn't it?
    Actually, I guess, maybe it doesn't.1.  What is the general understanding about weak job market and consumption? ______.
【正确答案】 B
【答案解析】 推理题。本题是问人们对低迷的就业市场和消费有什么看法。本题定位到首段第三句。前面提到零售额增长1.2%。第三句说:Particularly given a weak job market, it is really a bigger jump than had ever been expected. 特别是考虑到就业市场的不景气,情况要比预计的好得多。由此判断,通常人们认为,当就业市场低迷时,消费市场也随之萎缩。
   从市场的角度来看,最新一轮的消费支出情况很好。消费市场形势大好,以至于昨天再次出现了股市泡沫。商务部表示,零售额在四月份已增长1.2%。特别是考虑到就业市场的不景气,这样的零售额与预期相比,确实是很大的涨幅。正如一位零售业分析师曾表示的那样,消费者并不节俭。
   确实是这样的。但是原因何在呢?当然,这类问题很难回答。想得到解释,你应该去问问专家。接着不少专家突然出现在昨晚公共广播电台的“市场”节目中,揭开了消费者不节俭之谜。我是该节目半固定的听众,这个节目通常比较有趣。但是即使是最有思想的财政新闻有时候最终也会向专家求助。我们打算从专家身上得知什么呢?
   昨晚,根据零售业趋势分析师Kurt Barnard的介绍,我们知道了消费者是在购买价值。这是为什么沃尔玛(Wal-mart)和杰西潘尼(J.C. Penney)公司昨天的报告结果很理想——Bernard表示,这是因为这些天消费者正在寻找低廉的价格。说得很对。另一方面,另外一家销售数据很好的公司是蒂芙尼公司(Tiffany's),据称该公司净收入增长超过了6%,部分原因是销售量较大。Barnard解释说,低廉的价格有时可以被价值所取代。这种价值与很棒的名字挂钩,比如说蒂芙尼公司。
   我明白了。所以消费者要么喜欢非常便宜的商品,要么喜欢非常贵的,但是,你知道,要物有所值。现在对该问题有了新的见解。它必将解释为什么这些日子以来“高标价”的零售连锁店充满压力。
   不管怎样,即使所有这些解释还不够富有启发性:另一位专家又走到了聚光灯下,他是美国经济评议会的经济学家Ken Goldstein。据Goldstein称:“有钱花并且愿意花的人有花钱的倾向。”
   这个解释岂不非常妙?既然现在消费者保持消费的谜最终已为你澄清了,你有没有觉得自己更聪明了呢?这个复杂的分析甚至可能适用于其他领域。有食物吃并且想吃东西的人会有吃东西的倾向。有时间并且有浪费时间意愿的人会有浪费时间的倾向。这确实能引发你的思考,不是吗?
   其实,依我看来,也许不是。