Turn in your collection of industry-supplied freebies and Goodman will send back a few replacement pens bearing the No Free Lunch insignia(标记). According to the Journal of the American Medical Association, the pharmaceutical(制药) in 1spends $8,000 to $13,000 per physician each year topro 2its wares, which are hawked by a sales force of roughly 80,000 representatives. He decided to keep the clinic off-limits to drug salesre 3but found it hard to practice. He created a 4to sell the pens and mugs to raise money for the patients, which is called it NoFreeLunch. org. Drug companies send extravagant gifts to doctors, which doinf 5what they prescribe. The more expensive drugs, which are heavily 6(market)to doctors, are far more frequentlypr 7by doctors. Goodman has done many things to alert physicians to such 8(trouble)data: he also plans to convince med-schools toed 9their students about the 10(ethic) hazard of accepting corporate gifts. " I find [ No Free Lunch ] to be one of the few hopeful things in this area," she says. " So many doctors are now bought and paid for.