单选题 The market investigation is indispensable to sales promotion. They are as closely related as the lips and teeth, so to speak. What you produce is for sale on the market. It would be impossible to succeed in selling a product without first investigating the market.
In the international market, goods on sale coming from different countries and suppliers are always facing keen competition. Under such circumstances, they will try everything possible to familiarize themselves with the market conditions. In making investigations, we ought to get information about what similar items the competitors are offering on the market, what prices they are quoting (报价), what features their products have, who are their regular customers, etc. Then, how can we obtain such information? There are many channels that we can make use of in doing this sort of work. The commercial counselor's offices of our embassies stationed abroad can help us in making market investigations. Nowadays, our import and export corporations send their trade groups abroad every now and then. One of their purposes is to make market surveys on the spot.
Certainly, face-to-face talks with foreign businessmen are also important channels to get market information. The Chinese Export Commodities Fairs and some other fairs of similar nature as well as visits of foreign businessmen provide us with such opportunities. Of course, there are some other ways of making market investigations.

单选题 In making market investigation, one should ______.
A. get enough information concerned
B. advertise his products
C. produce high quality goods
D. none of the above
【正确答案】 A
【答案解析】[解析] 答案在文章的第二段可以找到。第二段提到:“在市场调查中,我们应该了解我们的对手生产类似产品的情况、他们的报价、他们产品的特征、谁是他们的固定消费者,等等。”B,C,D都不符合题意,只有A能包括这些内容。
单选题 The word "indispensable" in the first line means ______.
A. impossible B. essential
C. advisable D. available
【正确答案】 B
【答案解析】[解析] indispensable:(通常后接介词to)必不可少的,必需的。例如:Oxygen is indispensable to life. (氧气对生命来说是不可或缺的。)四个选项中只有B的意思最接近。
单选题 Which of the following statements is NOT true?
A. The relationship between market investigation and sales promotion is just as that of the lips and teeth.
B. It is impossible to succeed in selling a product without market investigation.
C. There are various ways of making market investigation.
D. Production goes before market investigation.
【正确答案】 D
【答案解析】[解析] D的意思是“生产先于市场调查”,不符合文章的内容。
单选题 Making market investigation is very important because ______.
A. in market, goods on sale are numerous
B. every producer is facing keen competition
C. it can greatly promote shies
D. all of the above
【正确答案】 D
【答案解析】[解析] 文章第二段提到:“在国际市场上,来自世界各地的商品很多,商家面临着激烈的竞争。在这种情况下,他们要想尽一切办法来使自己熟悉市场。”所以只有D的内容最全面。
单选题 All the following are channels to get market information except ______.
A. to have commercial counsellor's office of our embassies stationed abroad
B. to promote the quality of our own products
C. to send trade groups abroad every now and then
D. to have face-to-face talks with foreign businessmen
【正确答案】 B
【答案解析】[解析] 文章第三段末尾和第四段都谈到了获得市场信息的渠道,即:在驻外使馆里设立商务参赞;经常向国外派贸易代表团;和外商进行面对面的谈判。唯独没有提到提高自己产品的质量。所以应选B。