TO: Marketing staff FROM: Jonathan Blair DATE: August 22 RE: New Advertising Campaign We are very excited about our new line of infant clothes this year. The following will give. you a general outline of the marketing strategies we have planned to help promote our new clothes. As you all know, this is our first attempt in this market, and we are anticipating great results. And to add to this, we have put together our biggest and most expensive ad campaign in several of the country's largest media.
TELEVISION SPOTS
A thirty-second commercial on 3 of the largest networks during primetime hours (7-9 p.m.) for three months. A total of 4 showings on each station daily. Also 5 showings between 9-11 p.m. on Saturdays and 6 showings on Sundays.
NEWSPAPER ADD INS
Will feature a three-page advertisement complete with colorful illustrations and discount coupons. Will be inserted into the middle of all major newspapers in the city on weekend editions for two months.
SUBWAY AND BUS ADS
Advertising posters on major routes around the city. A total of 5000 posters will be posted for I month.
Everyone is encouraged to submit comments and ideas to the Marketing Department.
单选题
What is the main purpose for the memorandum'? A. To recruit talented people to work on an advertising project B. To announce the company's future plans C. To inform the staff members about a television documentary D. To find a model spokesperson for the posters
【正确答案】
B
【答案解析】[解析] 文章介绍了即将上市的婴儿服的销售策略。答案是B。
单选题
Who is the target audience for the new products being launched? A. Babies B. Children C. Adults D. Seniors
【正确答案】
A
【答案解析】[解析] 新上市的产品是婴儿服，答案是A。
单选题
What can be inferred from the memorandum? A. Local television is airing a special on the company B. The company is breaking into a new market C. An article about the company has been printed in the local paper D. The subway and bus strikes will affect the company
【正确答案】
B
【答案解析】[解析] 这是该公司在婴儿服行业的第一次尝试。答案是B。
单选题
How many times will the ad be aired on a weekday on one station? A. 3 times B. 4 times C. 5 times D. 6 times
【正确答案】
B
【答案解析】[解析] 广告在三家电台播放，每日播放4次，weekday是指工作日。答案是B。
单选题
Which of the following is NOT true about the newspaper ad? A. It will be printed in various colors B. It will be featured on the front page C. It will offer discount vouchers D. It will be included in the weekend editions