填空题
{{B}}PART ONE{{/B}}
· You will hear a college lecturer talking to a class of
business students about a supermarket chain.
· As you listen, for questions
1-12, complete the notes, using up to three words or a number.
· After you
have listened once, replay the recording.
{{B}}
WILLIAMS SUPERMARKET
CHAIN{{/B}}
1. Initially, Sharon Tucker was Williams's
..........................................
2. The company's programme of
.......................................... its outlets was unsuccessful.
3.
Last six months: 10% increase in
..........................................
4. Tucker decided against policy
of .......................................... used by rivals.
5. The high-low
strategy that Tucker introduced is usually called".
..........................................".
6. Williams calls its special
offers the company's". ..........................................".
7. The
company delivers .......................................... to homes in the area
of the stores.
8. Example of special offer:
.......................................... for half normal price.
9.
Difficult to ensure that .......................................... are adequate
to cope with demand.
10. Success of sales strategy is due to planning and the
fact that .......................................... is not
centralised.
11. Williams is now concentrating on selling
..........................................
12. Williams is planning to extend
.......................................... of stores.