{{B}}Tips for Attending a Trade Fair{{/B}}
A trade fair is an excellent way of generating new business for companies both large and small, and offers many advantages, such as obtaining sales leads, competitor intelligence, and learning more about industry development and trends. A trade fair should be seen as an integral element of an overall sales and marketing campaign. Companies that fail to plan their participation carefully could find exhibiting costly and unproductive A number of fundamental decisions should be taken in advance.
·A standing manager should be appointed from the start.
·If a new product launch is planned, for example, a good-sized demonstration area is needed with facilities for taking and following up leads.
·Forward planning of budgets is essential.{{U}} (8) {{/U}}
A trade fair is an ideal and highly effective platform for new product launches.{{U}} (9) {{/U}}Make sure that you plan to use your exhibition as a focus for presenting something new either about your products/services or your company and ensure that you publicise any newsworthy information to maximize interests.
Trade journals are keen to publicize new products and services, and often compile special preview issues prior to an exhibition.{{U}} (10) {{/U}}
{{U}} (11) {{/U}}The guides produced by some exhibitions offer detailed information on all promotional opportunities around the show.
Michael Hanks, Marketing Director of ADC Exhibitions says: "We realize how vital it is for exhibiting companies to plan ahead of an exhibition. We do our utmost to encourage our exhibitors to maximize on their participation in an event.{{U}} (12) {{/U}}"
A. Lead times for publications can be anything from 6 to 24 weeks before publication and it is essential that details are sent in time.
B. Meetings on pre-show activities should be held to ensure all personnel are clear about recent developments.
C. Research by the Exhibition Marketing Group shows that 61% of visitors are attracted to exhibitions by new products and technology.
D. The costs of exhibition space, transportation, and other related issues need to be considered well in advance.
E. The success of any show is greatly influenced by the way exhibitors market themselves.
F. A number of exhibition organizations also provide free guides and services.
G. A number of fundamental decisions should be taken in advance.