单选题 · Choose the best answer (A, B or C) to each
question. · You will hear the recording twice.
单选题
Switzerland is a difficult market because there are
A. too many big customers to deal with.
B. only one or two big customers.
C. many small customers to deal with.
【正确答案】
C
【答案解析】[解析] 23-30 F: So, I'd like to hear how things are going in the different countries in Europe. Where would you like to begin? M: Let's begin with Switzerland. This is a difficult market because we have to do business with a lot of small companies. There's not just one or two big clients, like in Britain for example. This means our sales costs are quite high, but we haven't done badly. Sales are up 6. 3% this year. F: Well, that's positive. And what about Britain? M: Britain continues to be our strongest market. The good news is that Marks & Spencer have cancelled the contract with Cadbury, so we now have an exclusive contract to supply them. So our sales should be really good next year. F: Excellent. And did we get any new business from the trade fair we attended in Newcastle upon Tyne last summer? M: Not yet, but you know how these things are. There was a lot of interest in our products at the trade fair, but it can take time for this interest to translate into firm orders, so I am optimistic. F: And what about Germany? M: Well, France has been OK. Sales have remained more or less stable, but it's always the same story, they want bigger discounts, but for the same quantities. I've told them that if they increase their orders, we will be happy to talk about the discount percentage. But they don't want to commit themselves. F: I see. Well, maybe the answer is to offer them something else, like better payment terms. M: Yes, that could work. But they take quite a long time to pay.
单选题
Sales in Switzerland this year
A. have increased.
B. have decreased.
C. have stayed the same
【正确答案】
A
【答案解析】考生注意这里的But是一个提示词，通常but后才是重点强调的内容，由but we haven't done badly. Sales are up 6.3% this year.可以得出答案have in-creased. 。考察考生语义转换。
单选题
Compared to other countries in Europe, in Britain,
A. they sell more.
B. they have good relationships with customers.
C. they have a good marketing team.
【正确答案】
A
【答案解析】由what about可以提示一个说话人提出问题，说明进入了新的话题。该题提示词in Britain，考生应关注该词后内容。Britain continues to be our strongest market.这里注意考生要进行语义转换，把our strongest market与they sell more正确地等同起来。
单选题
In Britain, they are Cadbury's
A. strongest supplier.
B. only supplier.
C. second supplier.
【正确答案】
B
【答案解析】Marks & Spencer为提示词，考生应密切关注该词后内容Marks & Spencer have cancelled the contract with Cadbury, so we now have an exclusive contract to sup-ply them.根据关键词exclusive(独家经营的)，可知答案为B. only supplier。
单选题
What was the result of the trade fair in Newcastle upon Tyne?
A. People were interested in their products.
B. They got new orders.
C. They presented new products.
【正确答案】
A
【答案解析】Newcastle upon Tyne为提示词。由另一个提示词but后面提到，“There was a lot of interest in our products at the trade fair. ”，可知答案为A。
单选题
Sales in Germany this year
A. have stayed the same.
B. have increased.
C. have decreased.
【正确答案】
A
【答案解析】what about可以提示进入了新话题，提示词为France，对话中提...remained more or less stable，这里考察考生语义转换能力，将stable(稳定，平稳的，固定的)转化成答案have stayed the same。