【正确答案】公司经营管理分两级,即总公司一级,业务部门一级。总公司设有最高领导层与一套健全的职能机构。总公司以下按照不同产品设立业务部门,业务部门经理对该业务部门的经营管理负总责,业务部门下设职能机构。可以看出甲公司采取的是产品事业部制组织结构。 产品事业部制结构的优点:一是生产与销售不同产品的不同职能活动和工作可以通过事业部/产品经理来予以协调和配合。二是各个事业部可以集中精力在其自身的区域。这就是说,由于这种结构更具灵活性,因此更有助于企业实施产品差异化。三是易于出售或关闭经营不善的事业部。 产品事业部制的缺点:一是各个事业部会为了争夺有限资源而产生摩擦。二是各个事业部之间会存在管理成本的重叠和浪费。三是若产品事业部数量较大,则难以协调。四是若产品事业部数量较大,事业部的高级管理层会缺乏整体观念。 [English Answers] There are two levels in company's operation, corporate level and divisional level. Product divisions are set up below corporate level, divisional managers are responsible for overall management of operations. and functions are set up in each division. It indicates that Jia Company adopts product divisional organizational structure. The advantages of product divisional structure: First, different functional activities and works relating to production and sales of different products could be coordinated and cooperated by divisional or product managers. Second, each division could put more emphasize on its own area. That is to say, due to the flexibility of the structure, it is more helpful to achieve product differentiation. Third, it is easy to sell or shut down loss-making divisions. The disadvantages of product divisional structure: First, conflicts may exist arising from competing limited resources between divisions. Second, there is overlap and waste management costs between each division. Third, with the increased number of product divisions, it becomes difficult to coordinate with each other. Fourth, with the increased number of product divisions, the senior management are lack of over-all concept of the company.
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【正确答案】企业文化为企业创造价值的途径包括:①文化简化了信息处理;②文化补充了正式控制;③文化促进合作并减少讨价还价成本。 [English Answers] The creation of the value of the company is attributed by company culture through three ways: ① culture simplifies information processing; ②culture at the same time supplements formal control; ③culture improves cooperation and reduced the cost in the course of bargaining process.
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