单选题
A success story
Tony Pearson was appointed to the board of Greens, the sportswear company, as Chief Executive nine months ago. He has
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almost 27 years in clothes retailing, previously
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a senior position with Munroes, a company with as
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as 300 retail outlets across the UK.
Pearson is responsible for the company"s latest five-year plan. His general strategy has been to increase profits by expanding Greens" product
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and so far the policy has worked. Stores
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report a sales growth
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about 20% this year.
A
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35 stores were redesigned in the current year
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a cost of £23 million. In addition, ten new stores are expected to open
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year for the next three or four years. Two of
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new stores will be outside the UK. Mr Pearson says the company
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intends to increase the
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of distribution centres, and improve customer services.
Overall, Tony Pearson"s business strategy seems to be proving very successful.