单选题 In April 1985, the management of the Coca-Cola Company announced its decision to change the flavor of the company's flagship brand. This decision was made based on the fact that Pepsi consumer research discovered in blind taste tests that a majority of consumers preferred the taste of Pepsi to that of Coke. The "Pepsi Challenge" campaign made. This public knowledge and Coke executives quickly moved to change America's top brand. New Coke came in a new can, with updated red and silver graphics replacing the tradition al red and white look. Although taste tests of the New Coke had shown that majority of those tested preferred the new product, these tests could not gauge (评估) the emotional appeal of the "old" Coke. In other words, consumers want their cake and eat it too. A large public cried one after another during the 79 days when old Coke was no longer on the shelves. Coke-Cola quickly reintroduced the "old" Coke when they realized market share was falling and named it Classic Coke. Volume for the classic brand has risen 24 percent since 1984, making it the No. 1 soft drink in the land since 1987. Consumers became even more loyal to the brand after it was temporarily taken away from them.

单选题 What do you think is the best title for this passage?
A. Consumers' Loyalty to the Old Coke Brand
B. Competition between Coca-Cola and Pepsi
C. New Coke — A Lesson in Brand Loyalty
D. Always Coca-Cola

【正确答案】 C

【答案解析】本文讲的主要内容就是可口可乐的一场品牌忠诚度测验战．因为和百事可乐的竞争，可口可乐公司撤下旧可乐，但是消费者竟相呼喊召回旧可乐，可口可乐公司也意识到自己的市场份额下降，于是采取措施引回旧可乐，结果销售量上升。所以，本问的最好标题就是C。

单选题 Why did Coca-Cola Company decide to change the flavor of the company's flagship brand?
A. Because it's in their plan.
B. Because of consumers' preference.
C. Because of the competition brought by Pepsi Company the "Pepsi Challenge" cam paign.
D. Because the management don't want to keep that brand any more.

【正确答案】 C

【答案解析】从第二句This decision was made based on the fact that Pepsi consumer research discovered in blind taste tests that a majority of consumers preferred the taste of Pepsi to that of Coke可以找到答案。

单选题 What is the New Coke like?
A. It is a traditional can.
B. It is a new Can, with updated red and silver graphics.
C. It has a red and white look.
D. The New Coke can is blue.

【正确答案】 B

【答案解析】从文章中New Coke came in a new can，with updated red and silver graphics replacing the traditional red and white look. 一句可以找到答案，新可乐是用红色和银色相间的新罐包装的，红色和白色是它的旧罐子。

单选题 From this passage, we can infer that ______.
A. a Pepsi consumer research shows that a majority of consumers preferred the taste of Pepsi to that of Coke
B. in Coke's test, the majority of those tested preferred the old coke
C. New Coke has more loyal consumers than the old one
D. New Coke sells better than the old coke

【正确答案】 A

【答案解析】选项A是与原文...Pepsi consumer research discovered in blind taste tests that a majority of consumers preferred the taste of Pepsi to that of Coke. 一致的内容。B是错误的，原文是这样的：... taste tests of the New Coke had shown that majority of those tested preferred the new prod uct...测试表明受测者还是喜欢新产品．而文章最后部分介绍可口可乐的销量增加，消费者增多，都是因为引进了旧晶牌“经典可乐’而带来的，而不是新品牌的结果。

单选题 From this passage, when did Coca-Cola became America's No. 1 soft drink?
A. Since 1984. B. Since 1985. C. Since 1987. D. Since 1989.

【正确答案】 C

【答案解析】从原文... making it the No.1 soft drink in the land since l987．可以找到答案。