单选题 The market investigation is indispensable to sales promotion. They are closely related as the lips and teeth, so to speak. What you produce is for sale on the market. It would be impossible to succeed in selling a product without first investigating the market.
In the international market, goods on sale coming from different countries and suppliers are always facing keen competition. Under such circumstances, they will try everything possible to familiarize themselves with the market conditions. In making investigations, we ought to get information about what similar items the competitors ale offering on the market, what prices they are quoting, what features their products have, who are their regular customers, etc. Then, how can we obtain such information? There are many channels that we can make use of in doing this sort of work. The commercial counselor's offices of our embassies stationed abroad can help us in making market investigations. Nowadays, our import and export corporations send their trade groups abroad every now and then. One of their purposes is to make market surveys on the spot.
Certainly, face-to-face talks with foreign businessmen are also important channels to get market information. The Chinese Export Commodities Fairs and some other fairs of similar nature as well as visits of foreign businessmen provide us with such opportunities. Of course, there are some other ways of making market investigations.

单选题 In making market investigation, one should ______.
【正确答案】 A
【答案解析】答案可以在文章的第二段中找到。“在市场调查中我们应该了解我们的对手生产类似产品的情况,他们的报价,他们产品的特征,谁是他们的固定的消费者等等。” B,C,D都不符合题意,只有A能包括这些内容。
单选题 The word "indispensable" in the first line paragraph 1, paragraph 1 means ______.
【正确答案】 B
【答案解析】indispensable的中文意思是“必不可少的,必须的”。通常和介词to所以只有 B的意思最接近。
单选题 Which of the following statements is NOT true?
【正确答案】 D
【答案解析】“Production goes before market investigation.”的意思是“生产先于市场调查”,肯定是错误的,也不符合文章的内容。
单选题 Making market investigation is very important because ______.
【正确答案】 D
【答案解析】根据文章第二段的内容,进行市场调查之所以重要是因为在市场上商品种类很多,每个生产者都面临着激烈的竞争而进行市场调查能使自己熟悉市场从而打开销路。只有将A,B,C合起来才是市场调查重要的全部理由。所以只能选D。
单选题 All the followings are channels to get market information except ______.
【正确答案】 B
【答案解析】文章第三段末尾和第四段都谈到了获得市场信息的渠道。A:“在驻外使馆里设立商务参赞处”;C:“经常向国外派贸易代表团”以及D:“和外商进行面对面的谈判”都是获取市场信息的渠道。而B:“提高自己产品的质量”不是获取市场信息的渠道。所以选B。