【答案解析】{{B}}Sample G{{/B}} The aim of this proposal is to outline problems concerning export sales of our company and consider ways of improving them. The fact is that export sales of the company have been falling and there are two main reasons for this. The first one is connected with appearing more and more competitors. It is not only us who export the product besides this product is also produced by companies operating only in the country where we export our products. The second problem is connected with the fact that the chosen market strategy can not be applied in the country where we export. To improve the situation it is strongly recommended to change the marketing strategy. First of all, market research must be carried out. It turned out to be that quality of the product does not always satisfy customers' demand completely. So we need to know what can be done with the product to improve it's quality. It was also found out that the advertising campaign is not oriented on our target audience. It may be useful to advertise the product on TV in the evenings and in some magazines for youth. After all, we may try to open our own outlets in the country where we export our products rather than to operate through dealers. Certainly, carring out the market research and opening our own outlets can be very expensive, so we need much money. But anyway, market researches are always acquitted. {{B}}Band 3{{/B}} This answer is quite good in terms of language but lacks coherence, leaving the reader perplexed. {{B}}Sample H{{/B}} Objective: Export sales decline analysis Introduction: the aim of this report is to bring to managent attention the causes of the drammatic sales decline over the last 3 quarters. Findings: As all of us are aware the main reason for this sharp collapse can be found in two different problems: the first, the devaluation of US dollar; the second an inefficient sales force and, in particular an incompetent export manager incapable of motivating the staff. While the first issue can be addressed with a more accurate analysis of the prices of our products the second will require a swift management decision in order to restructure the organization. Recommandation and Conclusion: In order to address the first issue it is mandatory that managent delegates more power to the CFO in order to adjust our prices to the new exchange rate on a regular basis. On the organisation side, on the contrary, managent will be required to appoint a new export manager with more initiative and motivated to rebuild the entire staff. Of course all this will require an additional investment of resources and some quarters of negative sales. In particular recruiting a new export manager will require an accurate selection process and an integration plan of a couple of months before tangible results can be seen. However I'm confident that the change will be extremely beneficial in energizing a very demotivated sales force. {{B}}Band 4{{/B}} All the content points are included and it is well organised. It shows natural use of language with only occasional obscurity of meaning. The register and format used are, on the whole, appropriate.