单选题 Whatever happened to the death of newspaper? A year ago the end seemed near. The recession threatened to remove the advertising and readers that had not already fled to the Internet. Newspapers like the San Francisco Chronicle were chronicling their own doom. America"s Federal Trade Commission launched a round of talks about how to save newspapers. Should they become charitable corporations? Should the state subsidize them? It will hold another meeting soon. But the discussions now seem out of date.
In much of the world there is little sign of crisis. German and Brazilian papers have shrugged off the recession. Even American newspapers, which inhabit the most troubled corner of the global industry, have not only survived but often returned to profit. Not the 20% profit margins that were routine a few years ago, but profit all the same.
It has not been much fun. Many papers stayed afloat by pushing journalists overboard. The American Society of News Editors reckons that 13,500 newsroom jobs have gone since 2007. Readers are paying more for slimmer products. Some papers even had the nerve to refuse delivery to distant suburbs. Yet these desperate measures have proved the right ones and, sadly for many journalists, they can be pushed further.
Newspapers are becoming more balanced businesses, with a healthier mix of revenues from readers and advertisers. American papers have long been highly unusual in their reliance on ads. Fully 87% of their revenues came from advertising in 2008, according to the Organization for Economic Cooperation & Development (OECD). In Japan the proportion is 35%. Not surprisingly, Japanese newspapers are much more stable.
The whirlwind that swept through newsrooms harmed everybody, but much of the damage has been concentrated in areas where newspapers are least distinctive. Car and film reviewers have gone. So have science and general business reporters. Foreign bureaus have been savagely cut off. Newspapers are less complete as a result. But completeness is no longer a virtue in the newspaper business.
单选题 By saying "Newspapers like... their own doom" (Lines 3~4, Para.1), the author indicates that newspaper ______
【正确答案】 D
【答案解析】[解析] 在这个句子中,chronicle是动词,意为“记载”;所谓“正在记载自己的末日”,指报纸濒临死亡的边缘。如果不认识chronicle和doom这两个词,这句话的意思就必须要放入上下文加以理解。上文提到了“报纸死亡”、“末日似乎很近”等,下文提到要不要拯救报纸的问题。因此第四句仍然谈的是报纸行将消亡。
单选题 Some newspapers refused delivery to distant suburbs probably because ______
【正确答案】 B
【答案解析】[解析] 从probably来看,这个题要求一定程度的推理,在原文中不能直接找到答案。第三段提到了报纸的一些做法,包括裁减记者(pushing journalists overboard),削减报纸厚度(slimmer products),不给远郊区送报,还包括最后一段中提到的关闭国外办事处(foreign bureaus have been savagely cut off)。不幸的是,这些措施都证明是对的。根据第二、三段中提到的这些做法都使得报纸开始挣钱,避免了倒闭的厄运。一个合理的推论是,这些做法都是为了降低报纸的运营成本。
单选题 Compared with their American counterparts, Japanese newspapers are much more stable because they ______
【正确答案】 C
【答案解析】[解析] 第四段提到,美国报纸严重依赖广告收入,而日本报纸依赖广告收入的程度就小多了,只占总收入的35%,因此日本报业比美国报业更稳定。
单选题 What can be inferred from the last paragraph about the current newspaper business?
【正确答案】 A
【答案解析】[解析] 这是一道推理题。最后一段讲到,对报纸来说,受害最深的领域是那些最没有特色的领域,比如车评和影评等。言外之意,一个栏目办得有特色是报纸生存的关键要素。
单选题 The most appropriate title for this text would be ______
【正确答案】 A
【答案解析】[解析] 第一段提到报纸所面临的危险形势,第一段最后一句是一个转折句,指出了下文将要讨论的主题,即有关报纸死亡或拯救报纸的争论已经过时,因为报纸没有死,已经摆脱了危机,开始盈利。报纸在收入来源上已经变得更平衡。