单选题
Millions of dollars often depend on the choice of which commercial to use in launching a new product. So you show the commercials to a
1
of typical consumers and ask their opinion. The answers you get can sometimes lead you into a big
2
. Respondents may lie just to be polite.
Now some companies and major advertising
3
have been hiring voice detectives who test your normal voice and then record you on tape
4
commenting on a product. A computer analyzes the degree and direction of change
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normal. One kind of divergence of pitch means the subject
6
. Another kind means he was really enthusiastic. In a testing of two commercials
7
children, they were, vocally, about equally
8
of both, but the computer reported their emotional
9
in the two was totally different.
Most major commercials are sent for testing to theaters
10
with various electronic measuring devices. People regarded as
11
are brought in off the street. Viewers can push buttons to
12
whether they are interested or bored.
Newspaper and magazine groups became intensely interested in testing their ads for a product
13
TV ads for the same product. They were interested because the main
14
of evidence shows that people
15
a lot more mental activity when they read
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when they sit in front of the TV set. TV began to be
17
"a low-involvement"
18
. It is contended that low involvement means that there is less
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that the ad message will be
20
.
【正确答案】
B
【答案解析】[解析] 词义搭配。a flock of people一群人。a pack of后接人，表示贬义，故被排除。multiple倍数，不用a multiple of这种结构。the bulk of接不可数名词，意为“大多数”，如：the bulk of the English population。
【答案解析】[解析] 词义搭配。involvement卷入，投入，牵连，后常接介词in。response反应，回答，后接介词to。reflection反射，反应；反省，反思，后接介词of/on。例如：a reflection of a tree(树的倒影)；reflections on the past(对往事的回忆反思)。
【正确答案】
D
【答案解析】[解析] 词义搭配。四个选项的动词后面都能接with，但equip的词义与下列三词不同：feed sth．with用…来提供…；supply sth. /sb. with sth. 用…来提供…；provide sb. / sth. with sth. 用…来提供…。equip sth. /sb. /with sth. 用…装备…。可见，本题选equipped最贴切。
【答案解析】[解析] 词义搭配。demonstrate vt. 论证，证实；演示，说明；designate vt. 清楚地标出、指出，例如：designate the city in a map。debate about sth. 争论，辩论。indicate vt.指出，表明。综上所述，indicate是最佳选择。
【答案解析】[解析] 词义搭配。the body of……的主体，如：the body of a plane(机身)。the main body of evidence其中大量证据。the number of接可数名词的复数形式，意为“…的数目”，例如：the number of factories。a series of接可数名词复数形式，意为“一系列…”，例如：a series of experiments(--系列试验)。proportion of A to B意为“A与B的比例”，例如：the proportion of imports to exports(进口与出口的比例)。