单选题 To succeed in today's global market place, it is essential to learn as much as possible about the conditions in overseas markets. In the past, companies with international aspirations simply familiarised themselves with any differences in the legal system or in the (1) used in the day-to-day business of import and export.
Modern trade, however, (2) more. Today the company seeking international success must also understand the people who live and work in countries they deal with, how they think, behave and do business. In short, today's market leaders must (3) greater Cultural awareness. Business people operating in foreign markets often fail to consider that cultural differences can result in a (4) of approaches to everyday business activities such as the way a cross-cultural team (5) or how it conducts its meetings.
One of the main (6) of investing in our cultural awareness programmes is that they can help you to fully (7) your business potential, leaving you better placed to succeed. Our cultural aware, ness training seminars will (8) the importance of taking into account how other nationalities think and behave and how they might see you. We can also help you develop the (9) you need to construct effective working relationships and (10) difficulties that may arise when working with colleagues or clients from different nationalities and cultures.