In the highly competitive world, the concepts of “fine quality or else no export”and “good service before and after sales” should be the order of the day. Methods of fine or intricate processing should be used to increase the added value on export commodities,and efforts must be made to turn out premium and novel products or the so-called“hard-punch” items that can edge into foreign markets. With the market changing so quickly, export companies should keep moving up and go where others cannot go or do whatever they have a competitive edge over their rivals.

It is important to tap the market potential extensively around the world, and geographical diversification is the key to survive the unsteady world market. It is no good to “put all our eggs in one basket”, as the saying goes. The selection of new markets should be done by evaluating both their risks and opportunities simultaneously and quickly. We should monitor all markets constantly so that we can export to the right countries or regions and at the right time. Only a dynamic, forward-looking and viable export company is capable of weathering over the bad times and making a good killing in good times. When some markets slump, there are always other markets remaining buoyant. Therefore, we can gain on the swing what was lost on the roundabout.