【答案解析】{{B}}A: WHAT IS IMPORTANT WHEN... ?{{/B}}
Planning a presentation
·Audience
·Equipment needed
·
Suggested Ideas:
Audience:
·You need to know who is going to be the target audience, whether the audience know anything about the topic of your presentation, what they are interested in, why they come to your presentation (possible reasons: they are interested in your company, in the contents of the presentation, etc. )
·Once you have found out something about the target audience, you need to keep in your mind their interests and needs so as to make your presentation interesting and meaningful for the target audience.
Equipment needed:
·You need to decide what kind of equipment will be needed for the presentation, e.g. over-head projector; clear transparencies; computer; microphone; acoustics for the venue where the presentation will take place.
You need to make sure that the equipment needed will be available on the day when the presentation will take place.
You need to check that all the equipment is in good condition and works well.
B: WHAT IS IMPORTANT WHEN... ?
Selecting an interpreter for a meeting with foreign clients
·Experience
·Reliability
·
Suggested Ideas:
Experience：
·You need to select an interpreter who is experienced in interpreting for such meetings:
—having a wide knowledge about business management,
—being familiar with the special terms and jargons for commercial negotiations, finance,law, etc.
—having a background knowledge about the target country (i. e. the country of the foreign clients).Reliability:
·You need to select some one who is reliable in the following aspects:
—being punctual for the meetings,
—keeping information learned at the meetings confidential,
—interpreting accurately what is being discussed.
C: WHAT IS IMPORTANT WHEN... ?
Introducing a new product range onto the market
·Timing
·Advance publicity
·
Suggested Ideas:
Timing:
·The introduction should be made at an appropriate time, i.e. when the market is matured (ready) for having this new product range, in other words, there will be prospective customers to buy the products.
·If there are any competitors who are planning to introduce similar products onto the market,then it is necessary that the introduction should be made ahead of their introduction so as to grab as much market share as possible.
Advance publicity:
·Advance publicity is important in that it will pave the way for the introduction, i.e. to make it known to the general public.
·There are different ways to implement advance publicity:
—to have a news conference to declare the introduction,
—to advertise on TV/radio, in newspapers/magazines,
—to deliver samples of the new product (delivery can be made in the streets, in supermarkets,to people's homes etc. ).