填空题
Barriers to International
Business
Firms desiring to enter international
business face several obstacles, some much more severe than others. The most
common barriers to international business are: cultural, social, and political
barriers, and tariffs and trade restrictions.
A nation's
culture and social forces can restrict international business activities.
Culture consists of a country's general ideas and values and tangible items such
as food, clothing, and buildings. Social forces include family, education,
religion, and customs. {{U}} {{U}} 2 {{/U}} {{/U}}
Some countries also have different values about spending than do
Americans. The Japanese have long been a nation that believes in paying cash for
the products they buy, although the use of credit cards has soared in Japan over
the last few years. The Japanese still save nearly 20 percent of individual
income, compared to about 4 percent saved by people in the United
States.
{{U}} {{U}} 3 {{/U}} {{/U}}In some
countries, purchasing items as basic as food and clothing can be influenced by
religion. And some societies simply do not value material possessions to the
same degree that Americans do.
Most firms know the importance
of understanding the cultural and social differences between selling and buying
countries. {{U}} {{U}} 4 {{/U}} {{/U}}For instance, a business
deal in Japan can fall through if a foreign businessman refuses a cup of green
tea during a visit to a native Japanese firm.
The political
climate of a country can have a major impact on international business. Nations
experiencing intense political unrest may change their attitude toward foreign
firms at any time; this instability creates an unfavourable atmosphere for
international trade.
Tariffs and trade restrictions are also
barriers to international business. A nation can restrict trade through import
tariffs, quotas and embargoes, and exchange controls.
Import
tariffs: a duty, or tax, levied against goods brought into a country is an
import tariff. {{U}} {{U}} 5 {{/U}} {{/U}}The risk in importing
tariff is that the other country could take the same action.
Quotas and embargoes: a quota is a limit on the amount of a product that can
leave or enter a country. Some quotas are established on a voluntary basis.
{{U}} {{U}} 6 {{/U}} {{/U}}For instance, Japanese automobile
manufacturers have voluntarily reduced the number of cars shipped from the
United States to five automakers here the time they need to modernise their
factories. An embargo is a total ban on certain imports and exports. Many
embargoes are politically caused.
Exchange controls:
restrictions on the amount of a certain currency that can be bought or sold are
called exchange controls. {{U}} {{U}} 7 {{/U}} {{/U}}
A Tariff can be used to discourage foreign competitors from
entering a domestic market.
B A government can use
exchange controls to limit the amount of products that importers can purchase
with a particular currency.
C The voluntary quota reduced
the quantity of products for exportation.
D Selling
products from one country to another is sometimes difficult when the cultures of
the two countries differ significantly.
E Generally, a
voluntary quota fosters goodwill and protects a country from foreign
competition.
F However, managers still make costly
mistakes when conducting business internationally simply because they do not
understand such differences.
G The most common barriers
to international business are: cultural, social, and political barriers, and
tariffs and trade restrictions.
H Social forces which are
universal in people's daily life can create obstacles to international
trade.