问答题 Discussion topic: Advertising Example questions: · What kinds of advertising can you find in your everyday life? · Do you think that there is too much advertising in our lives? · Do you think that certain products are better advertised in particular ways? · Many people find advertising informative. Others claim it just creates demand for unnecessary products and services. What do you think? · What controls should there be on advertising?
【正确答案】
【答案解析】· Advertising seems to be everywhere nowadays. At home, I can see adverts on TV or on the Internet. I find Internet ads quite annoying sometimes, because they cover the whole screen and interrupt your search. I have installed some software on my computer, but it isn't 100% effective. On the roads, we can see billboards and of course many businesses advertise themselves using signs and at night they often use neon lights. I used to get a lot of leaflets through my letterbox, but the number has fallen considerably since I moved house. · I think that the amount is about right. I understand that companies need to make people aware of their products and services. I've been to Hong Kong on business and there was far more advertising there than in most parts of London. · I think that certain products need to be aimed at certain people, so the place where companies advertise is more important than the method, in my opinion. For example, expensive watches and jewellery should be advertised in magazines that wealthier people tend to buy, rather than newspapers that are bought by a lot of people who will probably never be able to afford such items. · I think that it's a mixture of the two. In Britain, there are fairly strict laws about what advertisers can say. As a result, completely misleading advertisements are rare. Having said that, people need to remember that advertisements might not tell the whole troth. For example, a product might have certain bad points, which the advertiser will certainly not reveal unless they have to. The iPod is a perfect example. Apple makes a big fuss over how wonderful the design is, but you never hear about how poor the battery is compared with similar items produced by other companies. Other advertisements clearly aim to make us consume more. This can be seen when special offers such as 'buy one, get one free' appear in supermarkets. · There have to be some controls. Advertisements should not lie, but advertisers often claim their product is 'the best', which cannot be proven, since it is a matter of opinion. There should be restrictions · on the pictures and images and language used, just as there are now in Britain. Few people would want explicit pictures or language being shown during family viewing or in children's comics.