单选题 Questions 23-28 · Read the
following review of a book called Never Quit!The Ups and Downs of Running a
Family Business． · For each question 23-28．on the opposite
page．choose the correct answer． · Mark one letter(A，B，or C)on
your Answer Sheet．
Never Quit!The Ups and Downs of
Running a Family Business picked up the book Never
Quit!The Ups and Downs of Running a Fami|y Business thinking that I could read
it between flights，hoping that in the pages of the book，I'd find some little
piece of sales wisdom to restate at the upcoming sales manager's meeting that's
where I was flying. And so I began reading in the terminal．
Even after the plane settled into its altitude，I couldn't put Never
Quif!down．I continued to read，even forgetting to make a few notes in a
margin．The notes were already made．The author has bullet list after bullet list
of helpful pointers．But what absorbed me most was the story of running a family
business．Gray offered personal glimpses of challenges as well as successes．and
then held them both up as examples of opportunity for positive growth．
This is a business book，yes. However，it is a family business
book．There are the real stories of real people．But the real art of this book is
the encOuragement it provides to small business owners to define core principles
and when those are challenged，to use those core beliefs to find another method
to achieve the desired right results．And so，when a business owner meets with
something they believe is beyond their control，they will redefine success or the
ways they might getthere．They will neverquit． The focus on
customer service also came at a goodtime for me；this is a huge talking point at
our company，which is struggling to maintain excellent customer service at a time
when sales are(thankfully)outpacing customer service rep availability，and so
customer interactions are being timed and evaluated．It's a challenge，but I found
something in almost every chapter of Gray'sbook that boils customer service
techniques down to something as simple as a customer-friendly greeting．It makes
it seem do-able． This book is going to be popular with family
business owners everywhere．It is well-written，but more important．it is a good
read．I've decided to buy a copy for everyone in our sales and service
department,and to keep it in my briefcase to refer to again and again．
单选题
The reviewer decided to read the book because A．one of his friends told him lhe book was excellent． B．he was sure he would get some useful advice． C．he thought he might collect some information for the meeting．
【正确答案】
C
【答案解析】“书评人决定读此书是因为……”
从第一段中“thinking that I could read it between flights，hoping that in the pages of the book，I'd find some little piece of sales wisdom to restate at the upcoming sales manager's meeting”可知作者开始只是想在候机时读一读此书，当然能从中获得一点儿有用的信息就更好了，以便在准备参加的销售经理会议上作为谈资。所以选项B可排除；选项A文中未提及；因此选项C正确。
单选题
The reviewer didn't make notes in the margin of the book because A．it was not convenient on the plane． B．the author of the book had made them． C．he borrowed the book trom others．
【正确答案】
B
【答案解析】“书评人没有在书页的空白处做笔记是因为……”
从第二段第二、三句“The notes were already made．The author has bullet list after bullet list of helpful pointers．”(已经有笔记了。作者已经把要点一条条地列出来了。)可知B项正确，而A、C两项文中未提及。
单选题
Which parts of the book did the reviewer enjoy reading most? A．The author's experience in family business operation． B．The lists of helpful information offered by the author． C．The advice on skills in selling made by some business owners．
【正确答案】
A
【答案解析】“书评人最喜欢读该书的哪个部分?”
从第二段“But what absorbed me most was the story of running a family business．”可知最吸引书评人的是书中关于经营家族企业的故事，选项A的意思与此最接近。虽然作者提及了B项内容，但其后的转折词“But”表明“story of running a family business”才是书评人最喜欢的部分。C项内容文中未提及。因此A项正确。
单选题
The book tells small business owners that A．there will be many things that they couldn't manage． B．they could get encouragement from the book． C．they should achieve their respective goals in various ways．
【正确答案】
C
【答案解析】“本书告诉小企业主们……”
第三段第三至四行“But the real art of this book is the encouragement it provides to small business owners to define core principles and when those are challenged，to use those core beliefs to find another method to achieve results.”的意思是“本书妙在鼓励小企业主们先制定自己的核心原则，而当这些原则遭到挑战的时候，应该利用这些核心原则去寻找其他的办法来实现希望达到的目标。”选项C符合此意。选项A未提及。选项B错误，因为本题题于是问本书告诉小企业主们什么，文中只是说书中鼓励小企业主们怎样去做，并没有告诉小企业主们他们可以从中获得鼓励。因此C项正确。
单选题
The reviewer finds the information about customer sewice very useful because A．his company doesn't have enough staff to provide good customer service． B．the sales in his company is decreasing gradually． C．the customers’complaints are on the rise．
【正确答案】
A
【答案解析】“书评人认为关于客户服务的信息非常有用，因为……”
从倒数第二段第一句的非限定性定语从句“which is struggling to maintain excellent customer service at a time when sales are(thankfully)。utpacing customet service rep availability”可知书评人所在公司正面临的问题，即如何在销售的增长幅度超过了客户服务代表人数的增长的情况下仍能保持非常好的客户服务。选项B与原文意思相反，选项C未提及。因此选项A正确。
单选题
The reviewer believes A．this book will appeal to everyone． B．his employees will be interested in this book． C．family business owners will like this book．
【正确答案】
C
【答案解析】“书评人认为……”
从最后一段第一句“This book is going to be popular with family business owners
everywhere．”可知选项C正确。选项A未提及；选项B错误，因为文中只提到书评人要为他公司中的销售和服务部门的人员每人买一本“I've decided to buy a copy for everyone in our sales and service department”，但他们是否喜欢，文中未提及。因此C项正确。