单选题 Whatever happened to the death of newspapers? A year ago the end seemed near. The recession threatened to remove the advertising and readers that had not already fled to the internet. Newspapers like the San Francisco Chronicle were chronicling their own doom. America"s Federal Trade commission launched a round of talks about how to save newspapers. Should they become charitable corporations? Should the state subsidize them? It will hold another meeting soon. But the discussions now seem out of date.
In much of the world there is little sign of crisis. German and Brazilian papers have shrugged off the re-cession. Even American newspapers, which inhabit the most troubled corner of the global industry, have not only survived but often returned to profit. Not the 20% profit margins that were routine a few years ago, but profit all the same.
It has not been much fun. Many papers stayed afloat by pushing journalists overboard. The American Society of News Editors reckons that 13,500 newsroom jobs have gone since 2007. Readers are paying more for slimmer products. Some papers even had the nerve to refuse delivery to distant suburbs. Yet these desperate measures have proved the right ones and, sadly for many journalists, they can be pushed further.
Newspapers are becoming more balanced businesses, with a healthier mix of revenues from readers and advertisers. American papers have long been highly unusual in their reliance on ads. Fully 87% of their revenues came from advertising in 2008, according to the Organization for Economic Cooperation & Development (OECD). In Japan the proportion is 35%. Not surprisingly, Japanese newspapers are much more stable.
The whirlwind that swept through newsrooms harmed everybody, but much of the damage has been concentrated in areas where newspaper are least distinctive. Car and film reviewers have gone. So have science and general business reporters. Foreign bureaus have been savagely cut off. Newspapers are less complete as a result. But completeness is no longer a virtue in the newspaper business.
单选题 By saying "Newspapers like...their own doom" (Para. 1), the author indicates that news-papers
【正确答案】 D
【答案解析】[解析] 含义题。本句的意思是“新闻报纸比如《旧金山纪事报》已开始把自己的厄运编档入案”,根据第一段第一句的描述,一年前危机来临时,报业濒临灭亡,可想而知,当时的报界弥漫着绝望的气息,因此D项是正确答案。A项“无视危机的信号”,与文中信息不符;B项“没有得到政府救助”,原文中虽然提到是否需要政府救助,但没有明确是否得到政府救助,所以该选项不对。C项“不是慈善公司”,与文中信息不符。
单选题 Some newspapers refused delivery to distant suburbs probably because
【正确答案】 B
【答案解析】[解析] 细节题。根据信号词提示,一些报社拒绝将报纸送到偏远郊区这一举措在文章第三段最后两句出现,加之本段的主题是“整个恢复过程并不轻松”,所以,报业采取了很多不顾后果的措施来渡过危机。很显然,降低成本以求得生存是拒绝向偏远地区送报的原因,B项符合题意,故为正确答案。A项“读者威胁少付费”;C项“记者关于这些地区的报道很少”;D项的“订阅者抱怨报纸变薄”,文中都没有提到。
单选题 Compared with their American counterparts, Japanese newspapers are much more stable because they
【正确答案】 C
【答案解析】[解析] 细节题。文章第四段比较了美国报业和日本报业在收益来源上的差异。美国报业过度依赖广告收入,广告收入的比例高达87%,而日本报业的广告收入比例则为35%,这样的比例使得日本报业更为稳定,因此C项“不太依赖广告”,与原文相符合。A项“有更多的收入来源”,文中提到的收入来源是读者和广告,并没有提到更多类别的收入来源,所以该选项不对:B项“更均衡的新闻编辑部”在原文中没出现;D项“不太受到读者的影响”,与文中的意思相反。
单选题 What can be inferred from the last paragraph about the current newspaper business?
【正确答案】 A
【答案解析】[解析] 推断题。文章最后一段讲述了现在报业的情况,没有特色的栏目在报纸中消失,报纸不再求全,由此考生可以推断出“拥有自己特色是现在报纸的一个重要特征”,因此A项是正确答案。B项“完整性是报纸失败的原因”,文章中提到完整性不再是报纸的优点,这说明新形势下为应付危机,报纸放弃了原来的完整性这一优点,并不是说完整性导致了报纸的危机;C项“国外部在报业中起到关键作用”,这与文章中提到的国外部被砍掉这一信息相反;D项“读者对汽车和影评已经失去了兴趣”,文中仅仅提到汽车和影评这两个栏目消失了,与兴趣无关。
单选题 The most appropriate title for this text would be
【正确答案】 D
【答案解析】[解析] 主旨题。文章全篇描述了美国报业在极其困难的情况下积极采取各种措施以求得生存和发展,D项的意思是“美国报业:努力求生存”,这与全文的主旨大意相符。A项“美国报业:绝望的故事”,表达片面、绝对,与主旨不符;美国报业挣扎着走出困境,并不是绝望的体现;B项“美国报业:随风而逝”,与全文主旨正好相反;C项“美国报业:繁荣产业”,全文描述的报业刚刚艰难地走出困境,并没有提到繁荣。