单选题
Shopping has always been something of an impulse activity, in which objects that catch our fancy while strolling are immediately bought on a whim. Advertisers and sellers have taken advantage of this fact, carefully positioning inexpensive but attractive items on paths that we are most likely to cross, hoping that our human nature will lead to a greater profit for them. With the dawn of the Internet and its exploding use across the world, the same tactics apply. Advertisers now place "banners", links to commercial web sites decorated with attractive pictures designed to catch our eyes while browsing the webs, on key web sites with heavy traffic. They pay top dollar for the right, thus creating profits for the hosting web site as well. These actions are performed in the hopes that during the course of our casual and leisurely web surfing, we'll click on that banner that sparks our interest and thus, in theory, buy the products advertised. Initial results have been positive. Web sites report a huge inflow of cash, both from the advertisers who tempt customers in with the banners and the hosting web sites, which are paid for allowing the banners to be put in place. As trust and confidence in Internet buying increases and information security is heightened with new technology, the volume of buying is increasing, leading to even greater profits. The current situation, however, is not quite as optimistic. Just as magazine readers tend to unconsciously ignore advertisements in their favorite periodicals, web browsers are beginning to allow banners to slip their notice as well. Internet users respond to the flood of banners by viewing them as annoyances, a negative image that is hurting sales, since users are now less reluctant to click on those banners, preferring not to support the system that puts them in place. If Internet advertising is to continue to be a viable and profitable business practice, new methods will need to be considered to reinvigorate the industry. With the recent depression in the technology sector and slowing economy, even new practices may not do the trick. As consumers are saving more and frequenting traditional real estate businesses over their Internet counterparts, the fate of Internet business is called into question. The coming years will be the only reliable indication of whether shopping on the world wide web is the wave of the future or simply an impulse activity whose whim has passed.
单选题
It can be learned from the first paragraph that Internet advertising
【正确答案】
C
【答案解析】[注释] 细节理解题。本题问：从第1段中可以了解到互联网的促销广告有什么特点?第1段的主题核心句是该段的最后一句，它写道：“With the dawn of the Internet and its exploding use across the world, the same tactics apply.” (随着互联网的到来以及它在全世界的大量使用，所采用的促销策略依然与以前相同。)可见，选项[C]“与传统环境中的做广告方法相类似。”与上句句意基本相同。故应选[C]。[A]的表述不能入选，因为互联网做广告并未替代传统广告方式。[B]太绝对化，不能入选。[D]干扰性强，它不能入选是因为其不是第1段的中心思想。由此可见，段落核心句常常是考研命题组命题的考点，考生务必注意。 注意：catch one's fancy吸引某人，合某人心意。
单选题
The second and third paragraphs are written in order to illustrate
【正确答案】
A
【答案解析】[注释] 细节归纳题。本题问：第2、3段写来是为了说明什么?选项[A]“互联网广告商设计来引诱顾客的做法及其结果”概括了2、3两段的中心思想：第2段谈具体方法；第3段则谈取得的成果。故答案非[A]莫属。[B]the process and mixed consequences of Internet advertising and shopping．(网上做广告与购物的过程及忧喜参半的后果)与第2、3段段落内容不符。[C]与[D]的表述均存在片面性，不能入选。 注意：pay top dollar for为…付高价。
单选题
Analyzing the current state of the online advertising in paragraph 4, the author implies that
单选题
The expression "do the trick" in the last paragraph most probably means
【正确答案】
B
【答案解析】[注释] 词组释义题。本题问：最后一段中“do the trick”意指什么?[A]come to the point(谈正题)与上下文不符；[C]fail of their success(达不到它们的成功)与原义正反颠倒．LD]live up to their promise(实践它们的诺言)是强干扰项，命题者采用概念偷换的手法来干扰考生的判断。do the trick意为“奏效”而不是“实践诺言”。最后一段写道：“由于技术领域最近不景气和经济减速，即使新的做法可能也不奏效。由于消费者要存更多的钱并不断光顾传统的房地产公司而不是互联网上相应的公司，所以互联网业务的命运未卜。”根据上述语言环境可以判断[B]为正确选项。
单选题
The author's attitude toward online advertising can be summarized as