问答题 3.  Nowadays, college graduates have become greatly enthusiastic about starting up their own business. From the following two excerpts, you can see that although students have their own advantages when seeking self-employment, there are also a lot of examples of failure worth our attention.
    Write an article of NO LESS THAN 300 words, in which you should:

    1. summarize the advantages of student businessmen and the reasons behind these failures, and then
    2. express your opinion towards this phenomenon, especially what disadvantages they have and how to avoid failure.
    Marks will be awarded for content relevance, content sufficiency, organization, and language quality.
    Failure to follow the above instructions may result in a loss of marks.
【正确答案】[范文1]
   
Well Begun Is Half Done

   Talking about starting up one's own business, college students have a better starting point. Besides the well-known advantages, like great enthusiasm and innovativeness, confidence and courage, they enjoy other privileges that others don't.
   They have mastered a lot of theoretical knowledge after specializing in a certain field for several years, which equips them with a great technological advantage. When they commence to start their own business, knowledge can be converted into an invaluable asset, which can be used as their starting capital.
   Besides, college students in modem times usually participate in various clubs on campus. They are responsible for organizing activities and seeking sponsorship. The experience helps them cultivate good communication and management skills and accumulate a lot of relations with established companies and businessmen. All these will contribute to the success of their future business.
   It is also because of these advantages college graduates have that universities and all levels of government have tried their best to support them. Universities set up programs to provide guidance for planning their future career. Some provinces have taken measures, such as simplifying the approval process, reducing or remitting taxes, providing microloans and allowing for capital injection by phases, to facilitate their effort to be self-employed.
   [范文2]
   
Serf-employment: A Mixed Blessing

   Starting up one's own business is never as easy as one thought. Although college graduates create thousands of new businesses every year, only a small proportion become successful that get reported and become role models. Most of these attempts failed and should be learned from.
   In December 2012, several graduate students in Chengdu attempted to open a restaurant. They claimed to have raised 200,000 RMB for their business and were very ambitious about their enterprise. According to their plan, in the first year, their main goal was to learn from the experience, and in five years, they would open 20 chain stores in Chengdu. However, because they hadn't graduated when starting the business, they had to devote most of their time and energy to their study. They did not have enough free time to manage their restaurant, which pretty soon fell into neglect. What's more, their restaurant was not widely popular with customers, who complained about bad flavor and short weight. Finally, after only four months, the restaurant was shut down.
   Failure also happened to another student Liu. After graduation, Liu began to open his own grocery store. He collected 10,000 RMB as his start-up capital and purchased his own goods. However, after only two months, he couldn't keep his store open since it was not making any money. He didn't quite understand the reason for his failure and decided to figure out. He then discovered that his neighboring store was selling tea, rice, salt, oil and other items necessary for people's daily life, while he was selling salad, cheese and other western seasonings. Originally, he thought his goods was very different and special, but he realized soon after the failure that specialty without meeting people's demand wouldn't bring profit.
【答案解析】