【正确答案】
C
【答案解析】[解析]
W: I've had some very positive feedback on the ad campaign, John.
M: Great !
W: I thought you'd be interested to hear the results of a telephone survey the advertising agency carried out.
M: Yes, very much so.
W: Firstly, it seems we were right to take the advice of the advertising agency and not to employ actors, as we normally do in our ads. It seems people have really responded to well-known personalities dressed as factory workers on our production line.
M: So, did the people in the telephone survey say they felt persuaded to buy the products?
W: Nobody actually said that, but they definitely thought it was something different at the moment. The response that came back again and again was they thought the ads were great.
M: Hmm, that should really give the MD something to smile about. But how are sales performing?
W: Well, I was a little worried, because we'd set such very high targets. And sales of new products don't always perform well straight away. Also, it's such a competitive market. In fact, though, we've met all our targets so far.
M: And maybe when more people see the ads, sales will be above target. It's only three weeks since the campaign started.
W: Mm, now, another interesting point is the type of consumers buying these products.
M: We're aiming at men and women in the twenty to thirty age group, rather than teenagers.
W: Well, the survey showed that actually it's thirteen to nineteen-year-olds who buy the products more than women, and men are in third place.
M: I wonder if that's because of the style of our ads.
W: Possibly. We should see whether this pattern changes as the campaign goes on.
M: Has there been any feedback on which magazines most consumers see these ads in?
W: Well, Healthy Eating magazine has the largest number of readers, but that's not the same thing, of course. According to the survey results, Food Ideas was the magazine mentioned more often than any other. Easy Meals has been fairly successful, too, which is surprising, though that was the one the agency recommended us to advertise in.
M: Yes, that's right. I think the agency has given us some really good advice. I'm impressed.
W: Well, as you say, things are going very well so far.
M: And has the agency said how long the campaign should continue for?
W: Yes, the agency thinks it should go on for another month. They say we should run some new ads again later in the year, for the same length of time.
M: OK. And are they advising us to advertise in the same publications?
W: The same magazines, yes. They also said we should advertise in cinema guides.
M: Perhaps we could consider some of popular sports magazines, convenience foods certainly suit people with busy life-styles. Anyway, advertising in some of the cinema guides is just as expensive as the national newspapers.
W: Well, I can go back to the agency to discuss that if you like.
M: OK, I think that's something...
根据对话“feedback on the ad campaign... of a telephone survey the advertising agency carried out.”这是一项广告商进行的宣传活动反馈。