问答题 4.  In recent years, more and more advertisements have been flooding into our lives. Some advertisements exert negative effects on the youth. Therefore some people suggest that advertisements be banned. Do you agree OR disagree with this?
    The following are the opinions from different people. Read the excerpts carefully and write your response in about 300 words, in which you should:
    1. summarize briefly the opinions from different sides;
    2. give your comment.
    Marks will be rewarded for content relevance, content sufficiency, organization and language quality. Failure to follow the above instructions may result in a loss of marks.
    Audience 1
    For me, I think advertisements should be banned. Firstly, today's TV advertisement has too much exaggerated description. As most of the advertisements are commercial with the purpose of convincing the public to buy their products, they will be carried out in an exaggerated way. Sometimes they will deliver some false information to people, for example, the weight-loss ads. Can you think twice? If people can lose so much weight easily by just taking their medicine, then there will be no fat persons.
    Secondly, the advertisements bring many inconveniences and troubles to my life. I really get annoyed with a mailbox filled with unwanted ads or being interrupted frequently by them while seeing a wonderful video. Furthermore, the language used in advertisements is not standard. My kids like to imitate it. I think it's bad for their literacy.
    Audience 2
    In my opinion, ads should be removed completely or moved to a specific channel for advertisement. Then if you want to see them, you can choose to see them. Because when I pay for a TV cable and electricity, I do not want to see ads appear continually every 15 minutes while watching something. Moreover, I will only buy something I ever needed or wanted. I do not buy anything because of the advertisement on a whim.
    I have summed un the amount of time through the years I have had to watch ads. The number is shocking if you think about it. Advertisement is everywhere. I am forced to see it. Every time when I wanted to concentrate on something, ads popped up. They really stressed me out. My concentration is continuously being tested.
    Audience 3
    As far as I am concerned, I think advertisements should not be banned. Moreover, they should be further developed. For me, advertisement is a good channel which helps promote the exchanges of information. In an era of information, everyone can benefit from the advertisements, not only the manufacturers but also the customers.
    What's more, advertisements enable me to catch up with the amazing advance in all fields. From the advertisements, I get to know some newest products and the trend of consumption. In addition, advertising, to some extent, is an art. It is full of creativity and imagination. Advertisements give me great spiritual pleasure. All in all, advertisement is a blessing for modern people.
    Advertising agency
    To ban the advertisements? Definitely no. If we stop these ads, it would have negative effects on the economy. Moreover, as an advertisement planner, I will lose my job. Advertisements can help attract consumers for the products or something else; besides, they can increase the product sales.
    We also think that advertisements targeting children are good. For example, if we speak about food, children will be attracted by the food rich in fats, proteins, and sugar, which have good effects on their health. In addition, there are lots of advertisements that teach children good things. For example, the soap ad can remind kids to keep hands clean and show them how to wash their hands correctly.
【正确答案】[范文]
   
Should Advertisements Be Banned?

   Along with the rapid progress of society, the advertising industry has undergone remarkable development. Every day we are surrounded by all kinds of ads and commercials, which have a profound influence on our daily lives. As a result, there arises a fierce debate concerning the proposal that we should ban all kinds of advertisements. Some believe advertisements do nothing but harm to us, while others think it's economically necessary.
   On one hand, some people are in favor of the idea that advertisements should not be banned; instead, they should be further developed. They are of the opinion that advertisements are a good channel which helps promote the exchanges of information. Moreover, advertisements enable people to catch up with the amazing advance in all fields. Thirdly, advertising, to some extent, is not only an industry but an art. Many advertisements are elaborate works of art full of ingenuity and originality, which render great spiritual pleasure to the viewers and add to the picturesque cityscape.
   Despite the benefits the advertisement has brought to us, many people strongly condemn it, saying that they have been fed up with all kinds of rubbish ads. They call for a comprehensive ban on advertisements based on the following reasons. First of all, a majority of advertisements are fictitious and misleading, causing confusion in people's daily life and even leading to the injury and death of some customers. Secondly, they bring many inconveniences and troubles to us. Furthermore, the non-standard use of language in advertisements brings about irreparable damage to the integrity and purity of our language. Consequently, it will exert a disastrous impact on the literacy of our younger generations. In some people's eyes, advertisements are just like the Genie out of the bottle.
   To be frank, it is quite impossible for people to reach an absolute consensus on most controversial issues. To my mind, a total ban on advertisements is not an ideal or practical choice. How can we imagine all advertisements vanishing overnight? The demerits should by no means make us lose sight of the benefits advertisements have brought to us. A more workable and rational attitude should be adopted; that is, to eliminate the false and retain the true. Always bear in mind the old saying: "Never throw away the baby with bath water."
【答案解析】
思路点拨

   近年来,越来越多的广告涌入到我们的生活中。一些广告甚至对年轻人产生了负面的影响。所以有些人建议禁止广告。题目要求考生写一篇文章来阐述自己对于这一话题的观点。
   值得注意的是,对于此类话题,考生不一定非要采取完全同意或者完全反对的态度,折中的态度也是很可取的。例如本题的一个可行的观点就是“完全禁止广告是不现实的,应该加强广告的规范和管理”。但是无论是哪种写法,要想论证深入、透彻,对于广告的优点和缺点都应该有所提及。即使认为广告应该被禁止,也可以先扬后抑,先谈广告的优点,然后笔锋一转,论证它的弊大于利,所以要禁止,这样才能写出深度。
   以下是文章的结构分析范例,供考生参考。
   ·开篇首先介绍写作背景,总结阅读材料中各方的观点,引出文章主题。
   ·中间部分可以从两方面对主题展开讨论:一方面给出广告的优点——如广告是很好的推销产品的途径,人们可以从广告中了解最新的产品等;另一方面指出广告给人们的生活带来的麻烦——如虚假广告误导观众等。
   ·最后给出自己的观点:完全取消广告不太现实,我们应该加强管理,充分发挥广告的优点。
   在本文的写作过程中,要具体论述广告的优缺点。在文章结构布局时这两部分论述要保持平衡。