问答题 1. Industrial-era thinking forces companies into characterizing their business models as being either product-or service-focused. This is a false choice. Making a product doesn"t define the market a company is creating or competing in. Describing a business as a manufacturer immediately constrains business model innovation opportunities. If we want to bring back manufacturing we have to start by changing our thinking about manufacturing.
2. When you graduate from the university, you exit with thousands of papers of personal text on which are inscribed beliefs and values shaped by years of education, family interactions, relationship, experience. These philosophies and ideologies certainly left an impression on you, but the rigor of the distillation process, the exercise of refinement, that"s where the real learning happened.
【正确答案】
【答案解析】1.工业时代的思维方式使企业的思维模式陷入窠臼,它们的业务模式要么以产品为中心,要么以服务为中心。这是一种错误的选择。制造某种产品,并不意味着公司只能在某个限定的市场领域生产或竞争。把一家公司定位成生产商会限制其业务模式的创新机会。如果我们希望重振美国的制造业,必须改变对制造业的思维模式。
2.大学毕业之后,你会带着数千页的个人资料走出校门,上面印刻着数年来教育、家人间互动、人际关系和个人经历所塑造的信仰和价值观。这些哲理和思想当然会给你留下一定的印象,但是严谨的提炼过程和不断的改进加工才是真正学到的东西。