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Packaging Personal selling Point of sale
advertising Public relations Publicity Sales
literature Showrooms Sponsorship Telephone sales
Trade fairs and exhibitions Word of mouth
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Brochures, leaflets and catalogues can describe your product in more detail and give more information than an advertisement. Potential customers can be sent direct mail.
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Displays in retail outlets (supermarkets, chain stores, etc.) can attract the attention of potential customers.
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Labels and presentation increase the impact of your product.
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You can contribute to the cost of a sporting or artistic event, where your brand name or logo is displayed prominently.
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Potential customers can come to your premises and see a display or a demonstration of your products and get hands-on experience.
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Your company takes a stand or mounts an exhibit to enable customers to see your products and talk to your representatives.
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"The public are informed of a new development through newspaper articles. You can inform the press by issuing press releases.
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PR can ensure that your firm keeps a high profile, and that people are aware of your good reputation and image.
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Existing customers tell their friends or colleagues about your product and hopefully recommend it to them.
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Your staff can call customers, or customers can call a toll-free number to request sales literature or ask for information.
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Your rep can visit customers: this is the most effective method of promotion, but also the most expensive.
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