One striking feature of the WTO’s trade facilitation negotiations was that they were driven not by market access trade-offs, but by the search for cooperative solutions to shared challenges, such as standardizing customs procedures, harmonizing documentation requirements, or improving information exchanges. There was a broad recognition that while members would benefit by individually reforming their trade procedures, they would benefit even more by collectively taking these steps. This goes a long way to explaining why the “bottom-up” trade facilitation negotiations, in which every member was involved in the design of the Agreement at every stage, were the most inclusive and transparent in the history of the General Agreement on Tariffs and Trade (GATT)/WTO.