问答题 A: According to history, advertisement has made a great contribution to modern business, and it is one of the absolutely necessary methods to increase sales volume. So what kind of ways do we have to use to advertise a product?
B: Yeah, in my opinion, advertising the product on TV is a common way, and it"s certainly a useful way. People can be influenced unobtrusively when they are waiting for their favourite IV programmes, and the vivid image may evoke their desire of buying the products.
A: Well, it"s great. What else? What should we do if the product is not suitable for TV?
B: OK, to advertise it on magazines and newspapers will be on the top of my list, if what we will advertise demands the space or capacity of a printed page. They will be our optimal choice, and advertisement for house selling is a typical example.
A: That"s great. But what should we do if we want to pay less money while gaining more?
B: So, I am sure that we can use the Internet, a promising medium which attracts more and more people"s attention.
A: Well, in order to choose the right form of advertisement we should know which is most effective. What"s your ways?
B: Just by asking customers! To hand out some questionnaires is the most practical method in my view.
A: That"s good! And anything more?
B: We could compare the sales volume with what was in the corresponding period of time to work it out.
问答题 Can we replace TV advertisement by advertising on magazine?
【正确答案】
【答案解析】● Yes, when the customers find that they are interested in the goods, they can read detailed information on the magazine.
● No, advertisement on TV is more attractive.
问答题 If we are selling computers, what had we better choose to advertise them, TV or magazine?
【正确答案】
【答案解析】● On TV, because it is more influential.
● On magazine, because customers are able to learn more details, such as prices.
问答题 What should we think about when we advertise on TV?
【正确答案】
【答案解析】The audience ratings of the TV programmes, as well as the time scale.
问答题 What should we think about when we advertise on magazine?
【正确答案】
【答案解析】The reputation of the magazine and the type of readers who can be our potential customers.
问答题 Have you ever thought about what to do if none of the advertisement is effective?
【正确答案】
【答案解析】We may consider other aspects, such as qualities and prices of our products.