单选题
Effective Product Differentiation

As obvious as it may sound, the truth is there are a lot of businesses out there. The odds of not having any competition are next to impossible, and something any worthwhile business, whether big or small, has to eventually come to accept. Every one of those businesses are trying to do the exact same thing: get people to buy their products. When flooded with so many potential prospects it isn't always easy for the customers to know which business is the best and which one has the best product. What you need to do is help them along.
Differentiating your business and your products from the competition is by far one of the most important details when dealing with any kind of industry. Everything a company does, from the creative ads they run to the inventive promotions they produce to the full color business cards they hand out is geared towards separating themselves from the rest of the flock. If you're going to compete with them you're going to have to do the same, and do it more effectively.
Sometimes the most effective approaches can be some of the most simplistic. Printing well-colored brochures gives a business the chance to show their customers the subtle or not so subtle differences between them and the competition, whether it is better designs, better features, or better prices. Handing them a list of all the products or services you offer allows them the ability to see exactly what they're getting when they do business with you, and the more a customer knows about a business the better the odds are they'll feel comfortable with them.
But, even going beyond the products, boosting up your company can also be an effective tool to place you above the competition. When you hand a person a business card, fully colored with a unique design you're handing them a means to remember you. A business card can say a lot about a person and the business they run. Simple, drab colors can be off putting to the per,son looking for a friendlier business. The right color scheme alone can differentiate you from the competition,and once you've managed to separate yourself out, you'll be in a prime position to be who the person favors when they need that specific product.
With competition as steep as it is today, every business has its hands full trying to stay above the rest.When every little thing counts, the business the customers will take to heart will be the one who can show them just why they're the best qualified. Printing out the right kind of colorful brochure or business card can be a valuable method of stepping away from the crowded business field.

单选题 According to the writer, what does every business, regardless of its size, make effort to achieve nowadays ?
【正确答案】 A
【答案解析】作者在第一段第二句里说明没有竞争几乎是不可能的,这是任何一个企业,无论大小,都必须接受的现实。然后第三句接着表明,“每一个这样的企业正努力做着同样的事:让人们购买他们的产品”(Every one of those businesses are trying to do the exact same thing:get people to buy their products.), 因此应选A,“让人们购买其产品”。
单选题 Why do some companies design their business cards in full color?
【正确答案】 C
【答案解析】根据第二段第二句我们可以得知,一个公司所做的每一件事,从创造性的广告,到发明性的促销,再到递给客户的全彩色商务名片,都是为了把自己与同行区分开来。所以应选C,“使自己与其他公司区别开来”。文章中这个关键信息所在句较长,但只要我们从中看到其核心结构是“Everything a company does,…,is geared towards separating themselves from the rest of the flock.”就会做出正确判断。
单选题 What would help customers know better about your business when doing business with them?
【正确答案】 D
【答案解析】根据第三段第三句,“递给他们一张产品或服务清单,能使他们准确地看到与你们做生意时所能得到的东西”。选项D“给他们一份你们公司的产品或服务目录单”正是文章中的意思,因此选D。
单选题 Which of the following alone can differentiate you from your competitors when handing a business card to customers?
【正确答案】 B
【答案解析】第四段具体谈到了名片的色彩、设计等,这一段的最后一句明确说明了仅仅通过正确的色彩搭配就可使你不同于竞争对手(“The right color scheme alone can differentiate you from the competition”),因此选B。
单选题 According to the last paragraph, what kind of business will make the customers think seriously?It's the business that can______.
【正确答案】 C
【答案解析】答题范围很清楚,就在最后一段找答案。在第二句我们看到,当每一个细节都起作用时,客户会认真考虑的是那种能证明为什么他们是最合格的企业。因此选C“向客户证明为什么说他们是最棒的”。
单选题 The writer suggests that companies______for the sake of effective product differentiation.
【正确答案】 D
【答案解析】“effective product differentiation”是这篇文章的核心内容,作者在文章的最后指出,印制得体的彩色手册或商务名片是一个宝贵的远离竞争激烈行业的办法,因此选D。