{{B}}What is
Market?{{/B}} The word market is used in a number of ways. There
is a stock market and automobile market, a retail market for furniture and a
wholesale market for furniture. One person may be going to the market; another
may plan to market a product. What, then is a market? A market may be defined as
a place where buyers and sellers meet, goods or services are offered for sale,
and transfers of ownership occur. A market may also be defined as the demand
made by a certain group of potential buyers for a good or service. For instance,
there is a farm market for petroleum products. The terms market and demand are
often used interchangeably; they, may also be used jointly as market
demand. These definitions are not sufficiently precise to be
useful to us here. For business purposes we define a market as people or
organizations with wants (needs) to satisfy, money to spend, and the willingness
to spend it. Thus in the market demand for any given product or service, there
are three factors to consider — people or organizations with wants (needs),
their purchasing power, and their buying behavior. We shall
employ the dictionary definition of needs: the lack of anything that is
required, desired, or useful. We do not limit needs to the narrow physiological
requirements of food, clothing and shelter essential for survival. In our
discussion the words and wants are used synonymously and interchangeably. In a
strict interpretation, however, needs would refer to such basic physiological
requirements as food, clothing, and shelter, while wants would be such basic
preferences. However, in our affluent society, little is to be gained by trying
to differentiate between the two. Many of us would see as needs some items that
are far beyond food, clothing, and shelter.
单选题
Market can be classified according to what is sold on a market and how goods are sold.
单选题
The definition of market for business purposes involves three factors: buyers, sellers, and goods and services.
【正确答案】
B
【答案解析】[解析] 问题句说“从商务的角度来定义的市场包括三个因素:买方、卖方、商品和服务。”答案查找线索词:for business purposes(从商务的角度)和factors(因素)。在第2段的第2句中发现了 for business purposes,并在其后面的一句中发现了factors,不难发现原文中说市场的三个因素是“有需求的个人和组织”,“他们的购买力”和“他们的购买行为”,而不是问题句中所说的那三个因素。所以这种说法错误。
单选题
The definition of market for business purpose focuses on purchasers.
【正确答案】
A
【答案解析】[解析] 问题句说“从商务的角度来定义的市场关注购买者。”答案查找线索词:for business purposes(从商务的角度),不难看山这道题与问题3相关。从原文中涉及的三个因素来看,这个定义所关注的中心是与购买力/需求/行为相关的人,即购买者。
单选题
"Needs" and "wants" mean the game in our discussion.