【正确答案】If you choose topic A: what is important when conducting a market research?[思路点拨]
/r/n /r/n 主题 | /r/n 陈述要点 | /r/n 原因/结果 | /r/n
/r/n /r/n Conducting a market research /r/n | /r/n 已给要点 | /r/n Refine the problems 确定问题 | /r/n To specify the aim 确立目标 | /r/n
/r/n /r/n Create a research plan 制定计划 | /r/n To evaluate the work in accordance with the plan 按照计划评价工作 | /r/n
/r/n /r/n 补充要点 | /r/n Collect data 收集数据 | /r/n To make preparations 做好准备 | /r/n
/r/n /r/n Analyse data 分析数据 | /r/n To help to know the causes of the problems and realise the aim 帮助了解问题出现的原因, 并实现目标 | /r/n
/r/n[参考范例]/r/n When conducting a market research, I think there are four points to consider, namely, defining the problems, creating a research plan, collecting data and analysing data./r/n Firstly, it's crucial to define the problems before starting the research. In other words, you should specify the aim of the market research, i. e., what you want to gain and solve through the research. Then these problems will become a guideline for further work./r/n Secondly, making a research plan is very necessary. A well-prepared plan should include many aspects, such as how to carry out the market research, how many people should be included, and how long it can take. You can evaluate your present work in accordance with the plan to see whether it deviates from the original goal./r/n Thirdly, collecting data is significant. You should make preparations as to how to collect the date and how to guarantee that the data are valid./r/n Lastly, analysing date is another important process. The date collected can help you know the causes of the problems and realise your aims by carefully analysing them./r/n
If you choose topic B: what is important when arranging pre-work training?/r/n[思路点拨]/r/n
/r/n /r/n 主题 | /r/n 陈述要点 | /r/n 原因/结果 | /r/n
/r/n /r/n Arranging pre-work training /r/n | /r/n 已给要点 | /r/n To adjust to their jobs 适应新工作 | /r/n The basic element 基本要素 | /r/n
/r/n /r/n To develop new skills 发展新技能 | /r/n The general function 一般功能 | /r/n
/r/n /r/n 补充要点 | /r/n To satisfy needs of new recruits 满足新聘人员的需求 | /r/n Make effective work 使工作更有效率 | /r/n
/r/n /r/n To find the qualified trainer 用合格的培训者 | /r/n Make appealing training 使培训有吸引力 | /r/n
/r/n[参考范例]/r/n The first thing when arranging pre-work training is to assist new employees to adjust to their jobs and work environment. Only when they received a formal on-the-job training course can they overcome the difficulties in daily life./r/n The second point to remember is that the pre-work training course can ensure that graduates have the right skills in the company, and by developing these skills, they will be motivated in their present jobs, the employers' confidence will also be confirmed in the future of themselves and the businesses they work for./r/n In addition to that, meeting the staff's requirements is also important, by which we can make more effective work. You also need to consider whether the trainer himself is qualified. A good trainer can make the training more appealing and professional, and make the new recruits cultivate a sense of belonging./r/n
If you choose topic C: what is important when launching a new product?/r/n[思路点拨]/r/n
/r/n /r/n 主题 | /r/n 陈述要点 | /r/n 原因/结果 | /r/n
/r/n /r/n Launching a new product /r/n | /r/n 已给要点 | /r/n Knowing the target customers 了解销售对象 | /r/n Essential factor 关键因素 | /r/n
/r/n /r/n Carrying market research 进行市场调研 | /r/n To ascertain opinions among consumers and the public 了解顾客及公众的看法 | /r/n
/r/n /r/n 补充要点 | /r/n The distribution channel of the product 分销渠道 | /r/n To ensure the profit of the product 确保产品盈利 | /r/n
/r/n /r/n Marketing strategies 营销策略 | /r/n Create competitive advantage 创造竞争优势 | /r/n
[参考范例]
When launching a new product, the first thing to consider is knowing your target customers. It's an essential factor in this stage: you'd better know your target customers' age, social status and their interests. Without knowing that, the publicity of the product will become difficult and expensive.
In addition to that, carrying market research is also important. Market research is used to ascertain opinions among consumers and the public in general. For instance, you may find out which type of products they may like and also evaluate the strengths and weaknesses of your cornpetitors.
Furthermore, the distribution channel of the product plays a vital role in launching. By establishing a distribution network, you may ensure the profit of the product, and lower the cost of stocking.
Before I finish, I'd like to point out that there can also be other marketing strategies, such as the advertising campaign, the testimonial and cash voucher, billboard, etc. You can make a survey of all the methods, and select the compatible one to create competitive advantage.