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The task of the global strategist of a business is to build a platform of capabilities derived from the resources, experiences and innovations of units operating in multiple locations, to transplant those capabilities wherever【C1】________, and then to systematically upgrade and renew them—ahead of the competition. Apple is an outstanding case of a company whose unique capabilities give it a worldwide【C2】________ advantage, particularly with respect to its ability to build platforms from a product base that integrates functional and【C3】________design. Apple has been able to leverage and exploit its California-based design and marketing advantages successfully throughout the world. IKEA is another such case. The do-it-yourself furniture and houseware company first developed a compelling set of capabilities to design, manufacture and【C4】________furniture at low cost and sell it in a novel way in Sweden. Later, IKEA successfully【C5】________this formula in many other countries. By contrast, Telefbnica, a Spanish telecommunications company that is now the world’s fifth largest telecom by【C6】________, first developed its special advantage abroad. In 1989 and 1990, Telefonica had the opportunity to enter Chile and Argentina, countries that shared many institutional and cultural characteristics with its home country but that were【C7】________more rapid market reform. Throughout the 1990s, Telef6nica took what it learned in Chile and Argentina about reconstructing former state-owned telecoms to other Latin American countries that were privatizing their state telecoms and deregulating their telecom markets. These examples might lead the reader to believe that creating a global advantage is an easy task. But many other【C8】________of expensive failed experiments suggest that creating a lasting global advantage actually requires a great deal of【C9】________and operational finesse (技巧). Our research suggests that global winners typically create and sustain their international presence through a systematic process of【C10】________, renewing and enhancing their core capabilities. A) aesthetic E) exploiting I) reproduced M) strategic B) appropriate F) fiscal J) revenues N) transcend C) clusters G) instances K) safeguarding O) undergoing D) competitive H) rehabilitated L) ship
问答题
【C1】
【正确答案】B
【答案解析】空格位于wherever引导的地点状语从句,该从句补充完整后为transplant those capabilities wherever they(指代those capabilities)are________,句意为“将这些业务能力移植到(这些能力)________的地方”,按逻辑来说,应该是移植到“合适的”地方,故选appropriate。
【答案解析】空格前后均为名词,分别是主语IKEA和宾语this formula“这个方案”,故句子缺谓语,且由上一句的first developed可知,时态应用一般过去时。从前面苹果的例子可知,这些公司都是先在本国建立优势,然后将之推向世界各地(successfully throughout the world),所以此处应该是说将本国经验“复制”到其他国家,reproduced在语法和语义上都符合语境。
问答题
【C6】
【正确答案】J
【答案解析】空格在the world’s fifth largest telecom by________结构中,介词by后应该填入名词,表示西班牙电信公司在哪方面排第五,企业排名的依据一般是规模、利润、销售、市场份额等,词库中只有revenues“营收,收益”是合理的。
问答题
【C7】
【正确答案】O
【答案解析】空格位于that引导的定语从句中,该从句的逻辑主干是Chile and Argentina were…reform,语法上是主系表结构,但语义并不合理,故考虑填入实义动词的分词形式,undergoing填入文中指这两个国家正“经历”改革,undergo与reform构成合理的动宾搭配。