问答题 1.除去议会有27件法案来规范广告的条件,没有任何一个正式的广告商敢于推销一种商品却不能兑现其在广告中的承诺。
2.如果其信息只被局限于告知——就广告而言,如果这不是完全不可能达到的,也是非常难做的,因为即便是一个诸如衬衫颜色的选择这样的细节都会具有微妙的说服意味——那么广告就会如此地乏味以至于没有人会关注它。
3.随着家庭离开他们原来稳定的社区,离开他们多年的朋友和扩展的家庭关系,非正式的信息流动被切断了,随之而去的是对在需要时能获得可靠和值得信赖的信息的信心。
4.现在这种让孩子们和其同学或时间竞争的热情导致了一个双层结构,在这个结构里面善于竞争的A类好像在某个方面要比他们B类的同辈更胜一筹。
5.在跟你谈话的时候,可能成为你的雇主的人就一直在衡量你的教育、经验和其他资格是不是值得他雇用你,而你的“商品”和能力一定要以一种有条不紊而且合情合理的相互关联的方式被展示出来。
【正确答案】
【答案解析】1. Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements.
2. If its message were confined merely to information—and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive—advertising would be so boring that no one would pay any attention.
3. As families move away from their stable community, their friends of many years, their extended family relationships, the informal flow of information is cut off, and with it the confidence that information will be available when needed and will be trustworthy and reliable.
4. The current passion for making children compete against their classmates or against the clock produces a two-layer system, in which competitive A-types seem in some way better than their B-type fellows.
5. While talking to you, your could-be employer is deciding whether your education, your experience, and other qualifications will pay him to employ you and your "wares" and abilities must be displayed in an orderly and reasonably connected manner.