【正确答案】
A
【答案解析】[解析] 23-30
M: Lucy, we really need to get working on this marketing assignment. We've only got five weeks left to the end of term to design it, carry it out, and then write up the results.
F: Sure. Well, let's get started right now. Let's go over the instructions. What exactly do we have to do?
M: Well, here it says we have to look at one area of the entertainment industry. There's a list of the different types.
F: What are they?
M: Music, cinema, theatre, sport, and eating out.
F: Is that all?
M: Looks like it.
F: So we choose one branch of the industry and then we look at how two different groups of people use it. Is that right?
M: Yes.
F: And do we have to use any particular method to get our data? Can we mail out a questionnaire, or do face-to-face interviews, or maybe even observations?
M: Well actually, it looks like we don't have a choice. We have to do telephone interviews.
F: OK, so at least we don't have to waste time deciding between the different methods.
M: Yeah, that's right. Oh, and the other requirement is the number of interviewees.
F: Not too many, I hope. Ten? Twenty?
M: Well, we have to do two groups, remember, and it looks like we have to interview fifteen for each group.
F: That's thirty altogether then. It's going to take ages.
M: Yes, but remember we're working on this together, so we'll only have to do fifteen each.
F: OK, so those are all the requirements?
M: Yes, looks like it.
F: So, first, which area are we going to choose? My preference would be cinema, since that's where I spend most of my money.
M: Hmm, I don't think that's such a good idea. I don't think there are huge differences in the market there. I mean you get young and old, male and female, rich and poor all going to the same movies.
F: Yeah, maybe you're right. Let's make it music then.
M: Right. So, what two groups shall we compare and contrast?
F: Male and female?
M: No. Most of my female friends like the same music as me. Different aloe groups would be much more likely to show up differences, I think.
F: Yeah, I suppose you're right again. Next, how about the kind of music they like? Let's give them some choices and then we can just tick boxes.
M: OK. Let's have pop, jazz, folk, easy listening.
F: Well, we should include classical.
M: OK. And then we should have how they listen to music.
F: The medium. Right. Let's include radio, CD, and then I guess there's TV.
M: So, what's left to do?
F: That's it. Well. now we can make a time-scale for doing it.