填空题Remember! ·Be
organised ·Be to the point ·Be
appropriate Complete this proposal using linking words
or phrases to make it flow more naturally. Use some of the words in the
box. on the other unfortunately
as I see it so on the one hand
although moreover first of all for
example indeed PRO POSAL TO REVIEW
MARKETING STRATEGY This proposal sets out to analyse
our current marketing strategy and also to make recommendations on how it could
be improved. {{U}} {{U}} 1 {{/U}} {{/U}}, a
little background. In July 2006 it was decided to move away from mass market
advertising and follow a policy of targeted marketing. {{U}} {{U}}
2 {{/U}} {{/U}}, for trade painters and decorators we ran a campaign by
advertising in trade journals and using point-of-sale presentation
stands. {{U}} {{U}} 3 {{/U}} {{/U}}, after one
year, sales in this sector were only 3% better than before. {{U}} {{U}}
4 {{/U}} {{/U}}, sales in the mass market sector fell by 4%.
{{U}} {{U}} 5 {{/U}} {{/U}}, what is the best course of
action now? {{U}} {{U}} 6 {{/U}} {{/U}}, we have two
possibilities. {{U}} {{U}} 7 {{/U}} {{/U}}we
could go back to our original policy of mass market advertising or,
alternatively, we could develop a new strategy focusing more on the product
itself than the advertising. {{U}} {{U}} 8
{{/U}} {{/U}}this might take longer, I think it would get to the root of the
problem.