单选题 (4) Seekingacompetitiveadvantage,someprofessionalservicefirms(forexample,firmsprovidingadvertising,accounting,orhealthcareservices)haveconsideredofferingunconditionalguaranteesofsatisfaction.Suchguaranteesspecifywhatclientscanexpectandwhatthefirmwilldoifitfailstofulfilltheseexpectations.Particularlywithfirst-timeclients,anunconditionalguaranteecanbeaneffectivemarketingtooliftheclientisverycautious,thefirm’sfeesarehigh,thenegativeconsequencesofbadservicearegrave,orbusinessisdifficulttoobtainthroughreferralsandword-of-mouth. However,anunconditionalguaranteecansometimeshindermarketingefforts.Withitsimplicationthatfailureispossible,theguaranteemay,paradoxically,causeclientstodoubttheservicefirm’sabilitytodeliverthepromisedlevelofservice.Itmayconflictwithafirm’sdesiretoappearsophisticated,ormayevensuggestthatitisbeggingforbusiness.Inlegalandhealthcareservices,itmaymisleadclientsbysuggestingthatlawsuitsormedicalprocedureswillhaveguaranteedoutcomes.Indeed,professionalservicefirmswithoutstandingreputationsandperformancetomatchhavelittletogainfromofferingunconditionalguarantees.Andanyfirmthatimplementsanunconditionalguaranteewithoutundertakingacorrespondingcommitmenttoqualityofserviceismerelyemployingapotentiallycostlymarketinggimmick.

单选题 Theprimarypurposeofthispassageasawholeisto__________ .

单选题 WhichofthefollowingstatementsconcerningunconditionalguaranteesisNotmentionedinthepassage?

A、 They are helpful when firms want to retain their long-standing clients.
B、 They are effective when firms want to get business through client recommendations.
C、 They are useful when firms charge substantial fees for its services.
D、 They are feasible when firms suffer from significant adverse effects of poor service.

单选题 Whichofthefollowingisagoalofsomeprofessionalservicefirmsinofferingunconditionalguaranteesofsatisfaction?

单选题 Anunconditionalguaranteemaycreateanimpressionontheclientthatthefirm __________ .

单选题 Whichofthefollowingistrue,accordingtothepassage’sdescriptionoftheissueraisedbyunconditionalguaranteesforhealthcareorlegalservices？

A、 The standards of practice of the legal and medical professions could be violated by attempts to fulfill such unconditional guarantees.
B、 The result of a lawsuit or medical procedure can hardly be predicted by the professionals handling a client’s case.
C、 The dignity of the legal and medical professions could be undermined by any attempts at marketing professional services, such as offering unconditional guarantees.
D、 Clients whose lawsuits or medical procedures have unsatisfactory outcomes cannot be adequately compensated by financial settlements alone.