【正确答案】Creativity is the key to the success of Happy Valley as well as the soul of its development. Based on the analysis of the inherent characteristics of Happy Valley and the future development tendency of global competition, the staffs of Happy Valley strongly realize that the strategy which leads to the great development of the enterprise is the preservation of core competition ability. As a result of that, on the initiative of the enterprise culture, the three core competition abilities— "Leadership" , "Brand Creativity" and "Characteristic Service"—are set as the management guidelines of the enterprise. In 2003 , Happy Valley started its first "three-year image project" , putting "establish a brand exteriorly, enhance services interiorly" as the focus of its annual work, in order to achieve the goal of continuous improvement of the core competition ability of the Happy Valley.