单选题
单选题 According to the professor, why do many small businesses fail?
  • A. They do not demand hard work from their employees.
  • B. They do not expand into large businesses.
  • C. They have poor-otuality products and services.
  • D. They lack the financial reserves to absorb losses.
【正确答案】 D
【答案解析】[解析] 3-5 W: Small business owners usually consider themselves successful when they can support themselves solely from the profits of their business. So, why do so many small businesses fail each year? Well, for one thing, they usually face stiff competition from larger, more established companies. Large companies generally have cash reserves that enable them to absorb losses more easily than small firms can. Still, with the right combination of factors, a small business can do quite well. M: My friend has a bicycle shop, and he runs the entire operation by himself. He buys the inventory, repairs bicycles, and sells to customers. He also builds the displays and cleans the shop---he does everything! And he manages to stay in business! W: It is possible to make it--with hard work, good management, and a product or service for which there's a demand. A small business owner performs a lot of different tasks. It's absolutely essential to be a competent manager, as I'm sure your friend is. You also need to have a thorough knowledge of your field--a combination of formal education and practical training suited to your kind of business. To run a store, for example, you need to know how to keep track of your inventory--what you have to sell--and your accounts, so you need courses in accounting and business. Experience in retailing is helpful, too. Your primary responsibilities center on planning, management, and marketing, so organizational skills are a must. To keep your store in business, you have to adapt to changing market conditions. This means improving services or promoting your products in innovative ways. 3. According to the professor, why do many small businesses fail? The professor says: So, why do so many small businesses fail each year? Well, for one thing, they usually face stiff competition from larger, more established companies. Large companies generally have cash reserves that enable them to absorb losses more easily than small firms can.
单选题 According to the professor, what is essential for success as a small business owner?
  • A. A master's degree in business
  • B. Friends in positions of power
  • C. A large amount of credit
  • D. Good management skills
【正确答案】 D
【答案解析】[解析] According to the professor, what is essential for success as a small business owner? The professor says: It's absolutely essential to be a competent manager...; Your primary responsibilities center on planning, management, and marketing, so organizational skills are a must.
多选题 What are two responsibilities of a store owner? Click on 2 answers. Buying the store building Keeping track of inventory Promoting the store's products
【正确答案】 B、C
【答案解析】[解析] What are two responsibilities of a store owner? One responsibility of a store owner is keeping track of inventory: To run a store, for example, you need to know how to keep track of your inventory Another responsibility is promoting the store's products: To keep your store in business, you have to adapt to changing market conditions. This means improving services or promoting your products in innovative ways.