单选题
The digital attack from e-books and Amazon-style online retailers have put bookstores in an existential dilemma. Digital books are said to sell better than print titles by 2020 in Britain, and even sooner in America. With the closedown of HMV, that music-retailing giant, still fresh in everyone's minds, real bookstores appear to be on borrowed time. So, what is the future of the bookstore? This was the burning questions on everyone's lips at a recent event at Foyles's flagship bookshop on Charing Cross Road in London. For a bookstore to remain successful, it must improve "the experience of buying books," says Alex Lifschutz, an architect whose London-based practice is designing the new Foyles. He suggests an array of approaches: "small, quiet spaces isolated by books; larger spaces where one can dwell and read; other larger but still intimate spaces where one can hear talks from authors about books, literature, science, travel and cooking." The atmosphere is vital, he adds. Exteriors must buzz with activity, entrances must be full of eye-catching presentations and a bar and cafe is essential. There are plenty of ways to delight the bookstore customer, but few are easily converted into money. The consensus is that bookstores need to become cultural destinations where people are prepared to pay good money to hear a concert, see a film or attend a talk. The programming will have to be intelligent and the space comfortable. Given how common it is for shoppers to browse in shops only to buy online later, some wonder whether it makes sense to charge people for the privilege. But forcing people to pay for the privilege of potentially paying for goods could discourage shoppers altogether. A more attractive idea might be a membership scheme like those offered by museums. Unlike reward cards, which offer discounts and other nominal benefits, a club membership could provide priority access to events (talks, literary workshops, retreats) and a private lounge where members can eat, drink and meet authors before events. Different memberships could tailor to the needs of children and students. To survive and thrive, bookstores should celebrate the book in all its forms: rare, second-hand, digital, self-printed and so on. Readers should have the option of buying e-books in-store, and budding authors should have access to self-printing book machines. The latter have been slower to take off in Britain, but in America bookstores are finding them to be an important source of revenue. The bookstore of the future will have to work hard. Service will be knowledgeable and personalised, the inventory expertly selected, spaces well-designed and the cultural events attractive. Whether book stores, especially small independents are up to the challenge, is not clear. The fate of these stores is a cliff-hanger.
单选题
It can be learned from Paragraph 1 that _____.
单选题
According to Alex Lifschutz, the most important thing a bookstore should present is _____.
【正确答案】
B
【答案解析】解析:本题解题的关键在于“最”。根据题干中的人名Alex Lifschutz可定位到第二段①句。该句提出要想保持成功,书店必须提高顾客的购书体验。②句He suggests an array of approaches后面则是如何提高客户体验的具体建议。第二段是总分的结构,核心思想就是①句的improve the experience of buying books,因而选择B项“愉快的客户体验”。
单选题
It can be inferred from Paragraph 3 that _____.
单选题
A more attractive idea for bookstores to achieve profits might be _____.
【正确答案】
A
【答案解析】解析:根据题干中的关键词A more attractive idea可直接定位到第四段②句。根据该句中的membership scheme可直接选择A项“会员策略”。该段主要论证了相对于优惠卡来说会员制度的众多优点。
单选题
The most appropriate title of this text would be _____.
【正确答案】
C
【答案解析】解析:这是一道主旨题,选择文章的标题。对于主旨的判断,既要把握全文内容,又要抓住文章一头一尾两个重点。C项“书店的未来:真正的悬念”比较符合本文的内容,文章开头就表示书店已经陷入存亡与否的困境(existential dilemma);文章结尾则再次重申书店面对诸多挑战,实体书店的未来是一个很大的悬念(The fate…is a cliff-hanger),比较来看C项最适合作本文的标题。