单选题
· You will hear the conversation twice.
单选题 The advertisement is for
  • A. spirits.
  • B. music.
  • C. a radio program.
【正确答案】 A
【答案解析】[解析] 23-30
F: There's one advert I really like, partly because it's brilliantly put together.
M: And it's for?
F: Bacardi. It's set on a tropical island somewhere in the Caribbean. And here's this radio DJ who's broadcasting in a studio and...
M: Oh, not Ray on Reef Radio?
F: You've heard it too!
M: Yep. Detest it, actually. It's all about some friend of Ray's who's leaving for the mainland and how he's going to miss his wonderful life on the island.
F: And you see what he's been up to? I adore the way the DJ, Ray, tells the storyline on air and you see flashbacks of the other guy... Like ' I know you're going to miss the way they serve Bacardi around here' , and you see a girl throw a glassful in the friend's face! Such a striking image and totally unexpected.
M: Mmm, I suppose ads do work well when they contain something out of the ordinary. I guess they stick in your mind that way.
F: Right... and of course, the ending itself is unforgettable, quite spectacular, isn't it? Seeing the friend sailing away on the boat, listening to all this on his radio, and then, what does he do...
M: He dives off the deck and swims back to the island.
F: For another night on the town and a glass of...
M: Yes, yes... You know, I must admit that although I personally dislike the ad, it sells the product pretty well. It's got the right ingredients, you know, exotic location, powerful images...
F: So what didn't you like about it?
M: The characters themselves, I think.., especially Ray!
F: But come on, the very fact that you remember him now means he made an impact on you.., which must mean that the ad has worked.
M: True enough... And what about you? You said it makes you laugh, is that why you like it so much?
F: That... and the way it succeeds in telling a story in such a short time, I think that's quite clever, getting the message across like that. The music's great, too.
M: But was it truly successful? I mean, did you dig into your pocket and buy a bottle?
F: Well, no... I don't drink spirits! I bet plenty of people were persuaded to rush out and buy some, though.

这是一则酒的广告,对话中先后提到广告中有一位女孩将一杯量的酒水洒出去,后面问道你是否也买一瓶,最后对话中的女士说她从不喝酒。
单选题 The DJ is broadcasting the advertisement in
  • A. a tropical island.
  • B. Caribbean.
  • C. a studio.
【正确答案】 C
【答案解析】
单选题 Which statement is true?
  • A. some friend of Ray's is leaving for the mainland.
  • B. Ray is going to miss his wonderful life on the island.
  • C. The woman adores the way the DJ, Ray, tells the storyline on air.
【正确答案】 C
【答案解析】
单选题 According to the man, ads do work well when they
  • A. contain something out of the ordinary.
  • B. make people laugh.
  • C. encourage people to try the product.
【正确答案】 A
【答案解析】他认为广告中有一些超乎寻常的内容会取得更好的广告效果。
单选题 What is the man's attitude toward the advertisement?
  • A. He dislikes it.
  • B. He adores it.
  • C. He thinks it ordinary.
【正确答案】 A
【答案解析】从个人角度讲,他不喜欢这则广告。
单选题 What are the right ingredients in this advertisement, according to the man?
  • A. exotic location
  • B. powerful images
  • C. Both A and B
【正确答案】 C
【答案解析】广告中包含有异国情调、很有冲击力的画面等非常有广告效果的元素。
单选题 How does the woman like this advertisement?
  • A. She likes the way it succeeds in telling a story in such a short time.
  • B. The music in the advertisement is great, too.
  • C. Both A and B
【正确答案】 C
【答案解析】
单选题 Which statement is NOT true?
  • A. The woman doesn't drink spirits.
  • B. The woman will dig into her pocket and buy a bottle.
  • C. The woman bets plenty of people were persuaded to rush out and buy some.
【正确答案】 B
【答案解析】