单选题 {{B}}Text 4{{/B}}
Even for overachievers who are used to multitasking, the idea of watching two versions of the same television show at the same time--one on television and one on a computer—is something that is probably foreign to most people over the age of 30. To the eternally young brains that nm MTV, however, it is the next step in reshaping their business.
Beginning this summer with the MTV Video Music Awards and continuing in the fall with the cable channel's live afternoon program, "Total Request Live," MTV will offer two simultaneous versions of each show, one on television and another, focusing on a behind-the-scenes narrative, on its broadband channel, MTV Overdrive.
"We do tons of research on our audience, and it shows that they are instant messaging and listening to music and watching TV all at the same time," said Christina Norman, president of MTV. "We've definitely seen them become more adept at navigating through multiple media. They live comfortably in several worlds at once."
The Overdrive component, located at mtv.com, will feature a sort of video digression that will continue to stream live while the television show is broadcasting commercials. For example, if a viewer wants to watch an entire music video after a snippet is shown on the "Total Request Live" video countdown, or take a backstage tour with Jamie Foxx after he finishes his onstage appearance on the set of "T.R.L." (as the show is familiarly known), Overdrive will be the place to turn.
"Doing three things at once when you're 19 years old is not hard," said Dave Sirulnick, an executive vice president at MTV who oversees multiplatform production, news and music.
Last Thursday at MTV's studios in Times Square, Mr. Sirulnick proved adept at doing at least two things at once, dashing between two control rooms that were steps away from each other just down the hallway from the "T.R.L." set.
It was the second test-run of simultaneous production, and in each control room-one for Overdrive, one for "T.R.L". —separate sets of directors and producers guided cameramen and the show's hosts, known as V.J.'s, through their paces.
"No one that we know has done a live stream of a different signal of an existing show." Mr. Sirulnick said. "It's a live parallel experience, one that very quickly turns into an on-demand experiment" with portions of each show archivcd and kept on the Overdrive site for fans to replay at will.
单选题 In the first paragraph, the author introduces his topic by______.
【正确答案】 C
【答案解析】议论文写作方式题。文章的第一段讲到，即使对于那些智力超常的人，同时观看同一电视节目的两个版本对于30岁以上的人还是很陌生，而对于那些年轻人来说，已经是他们改观自己商业的下一步。这是一个对比，因此答案为C。
单选题 MTV will offer two simultaneous versions of each show by two channels in order to
【正确答案】 D
【答案解析】推理判断题。题目是MTV之所以要同时在两种渠道里播放同一节目的原因。答案A“让人们可以同时生活在几个世界里”；B“盈利”；C“检验他们研究成果”；D“改变自己的企业模式”。文章第一段最后一句就提到有些头脑灵活的已经用这个观念来改变自己的商业模式，第三段又提到MTV总裁谈到他们已经做了大量调查，发现人们可以在同一时间观看多个媒体，从而证明了他们可以这样操作。A只是现象；B在文中没有提及；c将因果倒置了，进行研究是为了实施他们的这个计划，而实施计划不是为了证明研究结果。因此D最为恰当。
单选题 According to the passage, "T.R.L." is ______.
【正确答案】 A
【答案解析】推理判断题。“T.R.L.”在文章中多次出现，是相对应网上的Overdrive节日的，那么应该是一个电视节目，根据“after he finishes his onstage appearance on the set of 'T.R.L.' (as the show is familiarly known)”可以看出是个MTV节目，因此A为正确答案。
单选题 V.J (3rd line, 7th para.) means______.
【正确答案】 B
【答案解析】事实细节题。V.J.是the show's hosts的同位语，再者可以猜测，我们一般熟悉电台主持人叫D.J那么 V．J．前面的V很可能代表video，就是电视节目主持人。
单选题 Sirulnick's attitude m this kind of experience is______.
【正确答案】 A
【答案解析】情感态度题。题目是Sirulnick对这种试验的态度是如何的。根据他的一些谈话可以看出来他的态度，“It's a live Parallel experience, one that very quickly turns into an on-demand experiment”，可以看出他对此充满了信心，觉得很快就能为大众所接受。