【正确答案】 B

【答案解析】[听力原文]14-16 One of the first steps in examining your business idea is to do some research to get to know more about your market. Presumably you already know that a market exists for your product. If you have an idea for a business but you're not sure whether a market for it exists or is big enough to support your business, you are getting ahead of yourself. If that description applies to you, you'll need to take a step back and look at finding the right small business for you. For those who believe that a market exists, but who want to know more about the size and shape of the market in order to forecast their chances for success, research is the best place to start. Researching your market to know more about your customers and your competitors is a critical step for small business owners. If Procter & Gamble puts out a product that doesn't sell, they move on to the next idea. If you put out a product that doesn't sell, you're out of business. When you conduct research, you'll want to find out the following: * Who are your likely customers? Where do you think your business need to be (for example, if students are your customers, you may need to be near schools)? * How can you reach your customers? Which marketing options will reach the most customers at the lowest cost? * How much will they pay for your product or service? Are you planning to charge too much for your product or service? Are you planning to charge too little? * Who are your competitors? Have you also considered those who aren't direct competitors but who might nevertheless compete against you (for example, if you sell an online magazine, you're competing not just against other online magazines but against other products that occupy someone's leisure time)? * How will you be positioned in the marketplace? Will you compete with existing businesses head on or will you try to find a special place? 独白第一句即指出，考虑做生意的第一步即是研究和了解市场：One of the first steps... to get to know more about your market，其中的do some research就是[B]中的explore。

【正确答案】 B

【答案解析】独白后半部分以问句的形式说明了小企业主在创业时应当考虑的问题。其中倒数第二个问题说明的是要考虑竞争对手：Have you considered those... occupies someone's leisure time)，由这一句可知，售卖其他可以占据业余时间的产品的人是在线杂志销售者的潜在竞争者之一，因此选[B]。注意[A]也是竞争对手，但它属于直接竞争者。

【正确答案】 A

【答案解析】本题需要在听清独自细节的基础上进行一定的推断。独白第二段最后两句指出：If Procter &。 Gamble... you're out of business (如果Procter & Gamble公司推出了一种卖得不好的产品，他们可以转向下一种产品。如果你推出一款卖得不好的产品，你就会破产)。由这一句与常识即可看出，作者的意思是大企业有承担风险的能力，而小企业主则承受不起损失，故[A]对。