问答题
《复合题被拆开情况》 Sales letters are very important as they are designed to create awareness to the public about a company’s offers, products and services. Sales letters are more effective compared to other means of product advertising such as blogs, newspapers, and magazines. There are basically several ways to write sales letters. It can either be formal or informal, depending on your target market, audience, and the promotion (促销) type. Then, how do you write an effective sales letter to boost (提高) sales? It should be written in an interesting way so as to draw the attention of the reader to your letter’s message. The body of the sales letter can be divided into three paragraphs. The first paragraph should introduce the products or services. The second one should emphasize the strong points of them. And finally, the last paragraph should encourage action.《问题》:What is the purpose of sales letters?To________to the public about a company’s offers, products and services.
【正确答案】create awareness
【答案解析】本题考查销售信函的目的。根据线索词to the public about a company’s offers,products and services可以定位到短文第一段。该段提到,设计销售信函的目的是让公众了解公司的报价、产品和服务。题干中的purpose是对原文are designed to的同义转述。通过对比题干和原文,可以确定本题的答案为create awareness。