单选题
Although one might not think so from some of the
criticism of it, advertising is essential to the kind of society in which people
in the United Kingdom, and a very considerable proportion of the world at large,
live. Advertising is indispensable as a means of communicating with others, of
telling them about the goods and services that are provided, and of which most
of them would never get to hear at all if it were not for advertising. And
advertising is extremely helpful to promote a rising standard of
living. In talking about advertising, one should not think only
in terms of a commercial on television, or an advertisement in the newspapers or
periodicals. In its widest sense, advertising includes a host of other
activities such as packaging, shop displays and—in the sense of
communication—even the spoken word of the salesman. After ail, the resources of
advertising are to be found in the market place. For many years
it was considered that it was enough to produce goods and supply services. It is
only more recently that it has become increasingly understood that the
manufacture of goods is a waste of resources unless those goods can be sold at a
fair price within a reasonable time span. In the competitive society in which we
live, it is important that we go out and sell what we have, and advertising
plays an important role in this aspect, whether selling at home or in export
markets. About two percent of the UK gross national product is
relied on advertising. But it must not be thought that this advertising tries to
sell goods to consumers who do not want them. Certainly, advertising does try to
attract the interest of the potential consumer, but if the article when
purchased dries not match up to the standards that the advertising suggests that
it will, it is obviously exceedingly un- likely that the article will sell
well.
单选题
According to the text advertising is important to ______.
A. every potential consumer in the world
B. large countries in the world
C. people with a high standard of living
D. a large number of people in the world
【正确答案】
D
【答案解析】[解析] 由文章第一句话可知选D。
单选题
Advertising has its origins in ______.
A. shop window displays and the wrapping of goods
B. face to face contact between sellers and buyers
C. the communicative abilities of a trained sales person
D. articles in newspapers and magazines
【正确答案】
B
【答案解析】[解析] 第二段最后二句"Alter all, the resources of advertising are to be found in the market place"表明广告归根到底是发生在sellers和buyers之间的。
单选题
People have realized that resources are wasted if goods ______.
A. are not of lasting value
B. are not sold at a high price
C. remain unsold for a long time
D. remained unsold in export markets
【正确答案】
C
【答案解析】[解析] 第三段第二句话"It is only more recently...with in a reasonable time span"表明如果产品在一定时间内不以合理价格售出会造成资源浪费。
单选题
The text makes a point that goods will sell well if ______.
A. advertisements show the true value of them
B. enough money is spent on advertising
C. advertisements are well designed
D. they are of high quality
【正确答案】
A
【答案解析】[解析] 由最后一段的最后一句可知选A，“if the article when purchased does not match up to the standards that the advertising suggests that it will, it is obviously exceedingly unlikely that the article will sell well”。
单选题
The best title of this passage would be ______.