单选题
High-performing and value-creating companies have learned how to tie together the principles of customer preference, produce economics and corporate finance so that they understand where and how 24 operations and increased market share pay off—and don't pay off—for their business. In short, they have learned how to find 25 value and capture it by achieving an effective strategic market position, or SMP. When it comes to operating a successful business, conventional wisdom holds that bigger is better. However, 26 on being No.1 or No.2 in your market—without first having a very clear 27 of what definition of market share really drives profitability (收益性) can take some interesting opportunities off the table. Organisations that 28 to recognise and act on their strategic market position may be at risk because their definition of market share often does not correlate (相关) with company 29 , profitability and strategic growth potential. In addition to defining market share 30 , understanding the impact of different approaches to penetrating and growing market share in chosen segments is 31 . By deploying (利用) investments in carefully-selected segments, where (among other things) they are potentially poorly served by the dominant players, companies can 32 themselves their industries strategically and allocate (分配) more assets in fewer, carefully-selected ways. As a result, these companies can 33 much higher market shares in their chosen segments. A. fail E. successful I. critical M. understanding B. strategic F. criticism J. insisting N. boast C. carefully G. position K. technical O. returns D. achieve H. expanded L. accurately
【答案解析】分析句子结构可知，此处应填一个动各词短语作主语，且能与on搭配，故J insisting入选。能够与前面的holds that bigger is better意思上保持一致的应该是J insisting，其中insist on是对前面 holds的同义复现，故答案为J insisting(坚持)。
问答题
【正确答案】M
【答案解析】空前的a very clear表明本空应填名词。根据第3段首句中的“除了界定的市场份额”可知，第2段主要是在讲对这个概念的“理解”。
问答题
【正确答案】A
【答案解析】空后的to recognise and act表明本空应填动词原形，与act并列。所填词在修饰主语的定语从句中作谓语。文中讲战略市场位置很重要，那么陷于危险的(be at risk)一定是那些“不能”认识到这种战略的公司。